Synapse SEM Announces 7th Consecutive Year of Growth

Boston, MA – January 21, 2018 – Synapse SEM, a specialized search engine marketing firm, announced year-over-year revenue growth for its seventh consecutive year.  Coming off its most successful year yet, the agency has now grown every year since its inception in 2011.

The agency attributes its growth to two critical factors, including its exceptional client retention rates (the agency still maintains partnerships with many of its original clients) and more aggressively promoting its newest service offering, paid social management.

Synapse continued its 5+ year-long relationships with several of its flagship clients, including Bullhorn (an industry leading recruiting software firm), Visual IQ (the leading marketing attribution solutions provider who was acquired by Nielsen in 2017), and Adoptions With Love (a non-profit adoption agency with 30+ years in the industry), among others.  The agency also onboarded several new clients, including Akumina and Datawatch, which has helped deepen its experience within the B2B technology industry.

The agency also focused on expanding its paid social service offering, which was its fastest growing service offering in 2018.  Paul Benson, agency co-founder and managing director of the Newton office stated that “We have always been a direct response marketing agency, and the paid social channel fits well within our core competencies because it allows advertisers to target based on very narrowly defined criteria.  While we leverage query data to determine intent for SEM, we’re now able to leverage company size, job titles, clients’ target accounts and other criteria to market more precisely.  Paid social has proven to be a very effective direct response channel and is an increasingly important part of our clients’ marketing mix.”

To accelerate its growth in 2019, the agency plans to make specific enhancements to its core services across PPC, SEO and paid social.  This includes becoming one of the first agencies to fully automate the process for collecting and reporting on back-end metrics (e.g. MQLs) for its lead generation clients, which is currently a highly manual and cumbersome process.  The firm also plans to enhance its landing page design and development services to ensure its clients’ landing pages are not only conversion rate and Quality Score optimized, but also fully integrated with their marketing automation and CRM systems.  This service enhancement is meant to remove the burden of configuring the CRM and marketing automation systems for the various marketing channels.  Co-founder and managing director of Synapse’s Connecticut office, Mark Casali believes that “automation is becoming the standard within digital marketing, and it’s critical that we help lead the way for our clients.  This is particularly relevant and important for our B2B and B2C lead gen clients.”

About Synapse SEM

Synapse SEM is a specialized search marketing firm that leverages advanced data analysis and statistics to provide its clients with deeper, more actionable insights.  With core competencies in paid search advertising, search engine optimization and social media, the company develops, implements, and executes integrated digital marketing strategies focused on lead generation and new customer acquisition.  Using its proprietary data analysis techniques and highly experienced subject matter experts, the agency has achieved best-in-class results and has provided the highest quality of service to its clients since its inception in 2011.

For more information on Synapse SEM, LLC, call 781-591-0752 or visit www.synapsesem.com.

Synapse SEM Forms Strategic Partnership with CohnReznick

GLASTONBURY, CT – March 18, 2016 – Synapse SEM™, a full-service search engine marketing firm with offices in Connecticut and Massachusetts, today announced it has formed an alliance with CohnReznick LLP, one of the leading accounting, tax, and advisory firms in the United States.

Synapse SEM will provide a full-scope of search engine marketing services to the renowned financial advisory firm, and collaborate with CohnReznick to expand its Technology and Digital Advisory Practice.

“This is undoubtedly a valuable partnership for us,” comments Synapse SEM Co-Founder Mark Casali. “We are linking with distinguished consulting leaders at CohnReznick to help digitally transform the way their clients do business.”

“Aligning with Synapse SEM enables CohnReznick to extend its technology offerings, particularly enhancing our ability to help clients connect with customers to build profitable and loyal relationships,” said Dean Nelson, Principal and National Director of the Technology and Digital Advisory Practice at CohnReznick. “Synapse SEM meets the demands of our clients by providing deeper insights, maximizing return on investment, and driving profitable growth by minimizing promotional waste.”

Through strategic paid search advertising, search engine optimization, social media marketing, and mobile advertising campaigns, Synapse SEM will help CohnReznick unlock new digital marketing opportunities and optimize competitive strategies across their client base.

About Synapse SEM, LLC
Synapse SEM is a full service online marketing firm that leverages robust data analysis and statistics to provide its clients with deeper insights and uncover otherwise overlooked opportunities.  With core competencies in paid search advertising, search engine optimization, social media marketing, mobile advertising and conversion optimization, the company develops, implements, and executes online marketing strategies focused on maximizing its clients’ ROI.  Leveraging proprietary data analysis techniques and experienced subject matter experts, the agency is committed to achieving unparalleled results and providing the highest quality of service to its clients.  For more information on Synapse SEM, LLC, call 781-591-0752 or visit www.synapsesem.com.

About CohnReznick LLP
CohnReznick LLP is one of the top accounting, tax, and advisory firms in the United States.  CohnReznick combines the resources and technical expertise of a national firm with the hands-on, entrepreneurial approach that today’s dynamic business environment demands. CohnReznick serves a number of industries and offers specialized services for Fortune 1000 companies, owner-managed firms, international enterprises, government agencies, not-for-profit organizations, and other key market sectors.  Headquartered in New York, NY, CohnReznick serves its clients with more than 300 partners, and 2,700 employees in 30 cities. The firm is a member of Nexia International, a global network of independent accountancy, tax, and business advisors.

Synapse SEM Introduces New Website and Revamped Service Offering

Synapse SEM, a Leader in Statistical Optimization, Enhances its SEO and PPC Service Offerings and Launches New Website.

BOSTON, MA – September 22, 2014 – Synapse SEM™, a full-service search engine marketing firm with offices in Massachusetts and Connecticut, today announced it will be launching new services and a new website on October 1, 2014.  The new service offerings are aimed at better servicing its clients’ evolving needs, and the new website will serve to better communicate those services and the Synapse brand to prospective clients and partners.

 

Synapse co-founder Paul Benson says “It’s clear that the SEO space has changed dramatically over the last twelve months.  We’ve enhanced our service offering to ensure our clients get the best ROI on their marketing dollars.  This includes adding content marketing services, building out our Link Quality Review capabilities and putting additional resources behind the development of our statistical tools.  We are constantly improving our service offering, but this is the biggest advancement in our services since our inception nearly four years ago.”

 

Since making these changes, Synapse’s client base has benefited significantly.  “Given our financial roots, clients tend to think of us as a data-centric agency.  While this is certainly true, we’ve achieved large-scale organic rankings improvements for our clients by first focusing on technical SEO and inbound link quality.  Companies are underestimating the impact algorithmic updates are having on their website’s visibility, and we’ve been very successful in helping companies identify and resolve this issue.  This has led to hundreds of thousands of dollars in recovered revenue for our clients” says Synapse co-founder Mark Casali.

 

Synapse SEM’s new website will showcase its latest service offerings and promote new content related to the hottest topics in search engine marketing.

 

About Synapse SEM, LLC

Synapse SEM is a full service online marketing firm that leverages robust data analysis and statistics to provide its clients with deeper insights and uncover otherwise overlooked opportunities.  With core competencies in paid search advertising, search engine optimization, social media marketing, mobile advertising and conversion optimization, the company develops, implements, and executes online marketing strategies focused on maximizing its clients’ ROI.  Leveraging proprietary data analysis techniques and experienced subject matter experts, the agency is committed to achieving unparalleled results and providing the highest quality of service to its clients.  For more information on Synapse SEM, LLC, call 781-591-0752 or visit www.synapsesem.com.

Synapse SEM Published In Search Marketing Standard Magazine

Boston—May 29, 2012—Paul Benson and Mark Casali, co-founders of the online marketing firm Synapse SEM, LLC, have been published in the Search Marketing Standard Magazine this week.  Following an intensive research project with Babson College Professor Dessislava Pachamanova, Ph.D., Synapse SEM has developed a new suite of statistical applications and tools.  The corresponding article “The ‘Significance’ of Optimization,” co-authored with Dr. Pachamanova, explains how these tools can be introduced to help search marketers make better decisions and obtain deeper insights from the data they analyze every day.

“Despite more advanced functionality, paid search advertisers are still faced with the challenge of deciding when to act based on the data at hand.  With our tools, advertisers can more accurately determine when to pull non-performing keywords and campaigns offline, how long to run A/B tests, and when changes in key metrics exceed normal fluctuations.  I look forward to introducing these tools and the underlying methodologies in Search Marketing Standard this month,” says Mr. Benson.

Mark Casali commented, “I really believe that a statistics based approach to optimization can revolutionize the SEM industry.  These tools are very exciting for our firm and we are excited about the benefits they will bring to client performance.  In our eyes, this is really just the start of ‘automated’ optimization.”


About Synapse SEM
Synapse SEM is a full service online marketing firm that leverages robust data analysis and statistics to provide its clients with deeper insights and uncover otherwise overlooked opportunities.  With core competencies in paid search advertising, search engine optimization, social media marketing, mobile advertising and conversion optimization, the company develops, implements, and executes online marketing strategies focused on maximizing its clients’ ROI.  Leveraging proprietary data analysis techniques and experienced subject matter experts, the agency is committed to achieving unparalleled results and providing the highest quality of service to its clients.  For more information on Synapse SEM, LLC, call 860-880-0065 or visit www.synapsesem.com.

Synapse SEM Launches New Content Writing Services

Boston—May 14, 2012— Synapse SEM is pleased to announce that it will be offering content writing services to existing and prospective Synapse clients starting June 1st.  Synapse SEM, known for its comprehensive SEO audits and consulting services, identified a growing need for writing services among existing and prospective clients.  As co-founder Paul Benson stated, “When we first engage with a new client, one of the first steps is conducting a thorough SEO audit to identify gaps between existing content and required content based on the targeted keyword set.  The issue is that once we identify multiple pages that need to be created, there typically isn’t a dedicated client resource who can act on our recommendations.  Our goal is to remove the content writing burden from our clients’ shoulders, and create compelling, market-appropriate content focused on increasing conversions and improving ROI.”

In addition to writing high quality content for new products and services, Synapse SEM will also be generating content for blog posts, white papers, case studies, email marketing campaigns, press releases, and other materials as needed.  “Our goal is to meet the evolving needs of our clients and provide them with as much value as possible” said company co-founder Mark Casali.  “Compelling content can be a powerful tool to increase online performance, and we want to make sure our clients are leveraging this opportunity to its fullest potential.”


About Synapse SEM
Synapse SEM is a full service online marketing firm that leverages robust data analysis and statistics to provide its clients with deeper insights and uncover otherwise overlooked opportunities.  With core competencies in paid search advertising, search engine optimization, social media marketing, mobile advertising and conversion optimization, the company develops, implements, and executes online marketing strategies focused on maximizing its clients’ ROI.  Leveraging proprietary data analysis techniques and experienced subject matter experts, the agency is committed to achieving unparalleled results and providing the highest quality of service to its clients.  For more information on Synapse SEM, LLC, call 781-591-0752 or visit www.synapsesem.com.

Synapse SEM Speaks at SES

Boston—January 9, 2012—Paul Benson, Co-founder of online marketing firm Synapse SEM, LLC, has been selected as a featured speaker at the upcoming SES Conference in San Diego.  Mr. Benson will be introducing Synapse SEM’s new suite of statistical applications during the Advanced Paid Search Tactics session, which will be held on Thursday, February 9th at 2:30pm PST.

The tools to be introduced help search marketers make better decisions and obtain deeper insights from the data they analyze every day.  “Despite more advanced functionality, paid search advertisers are still faced with the challenge of deciding when to act based on the data at hand.  With our tools, advertisers can more accurately determine when to pull non-performing keywords and campaigns offline, how long to run A/B tests, and when changes in key metrics exceed normal fluctuations.  I look forward to introducing these tools and the underlying methodologies at SES this month,” says Mr. Benson.

About Synapse SEM
Synapse SEM is a full service online marketing firm that leverages robust data analysis and statistics to provide its clients with deeper insights and uncover otherwise overlooked opportunities.  With core competencies in paid search advertising, search engine optimization, social media marketing, mobile advertising and conversion optimization, the company develops, implements, and executes online marketing strategies focused on maximizing its clients’ ROI.  Leveraging proprietary data analysis techniques and experienced subject matter experts, the agency is committed to achieving unparalleled results and providing the highest quality of service to its clients.

For more information on Synapse SEM, LLC, call 781-591-0752 or visit www.synapsesem.com.

Synapse SEM, LLC Joins East Hartford Chamber of Commerce

Glastonbury, CT– Dec. 22, 2011– Synapse SEM, a full service online marketing firm, today announced its membership in the East Hartford Chamber of Commerce.  The East Hartford Chamber of Commerce will provide Synapse SEM access to an abundance of highly respected local businesses, and strengthen their marketing efforts in Hartford County.

“We are excited about our membership in the East Hartford Chamber of Commerce and the opportunities it will bring to our company” says Mark Casali, company co-founder. “The chamber is supported my many members in the higher education industry, which is a target industry for our company.”

About Synapse SEM, LLC
Synapse SEM is a full service online marketing firm that leverages robust data analysis and statistics to provide its clients with deeper insights and uncover otherwise overlooked opportunities.  With core competencies in paid search advertising, search engine optimization, social media marketing, mobile advertising and conversion optimization, the company develops, implements and executes online marketing strategies focused on maximizing its clients’ ROI.  Leveraging proprietary data analysis techniques and experienced subject matter experts, the agency is committed to achieving unparalleled results and providing the highest quality of service to its clients.  For more information on Synapse SEM, LLC, call 860-918-3670 or visit www.synapsesem.com.

Synapse SEM, LLC Joins Greater Boston Chamber of Commerce

Boston– Dec. 22, 2011– Synapse SEM, a full service online marketing firm, today announced its membership in the Greater Boston Chamber of Commerce.  The Greater Boston Chamber of Commerce will help Synapse SEM reach its target industries while solidifying their brand in the Boston business community.
“The Greater Boston Chamber of Commerce will offer Synapse SEM superb value through numerous networking events and partnership opportunities” says Paul Benson, company co-founder. “We look forward to engaging with fellow Boston Chamber of Commerce members soon, and we are excited about the marketing potential this organization brings to our company.”

About Synapse SEM, LLC
Synapse SEM is a full service online marketing firm that leverages robust data analysis and statistics to provide its clients with deeper insights and uncover otherwise overlooked opportunities.  With core competencies in paid search advertising, search engine optimization, social media marketing, mobile advertising and conversion optimization, the company develops, implements, and executes online marketing strategies focused on maximizing its clients’ ROI.  Leveraging proprietary data analysis techniques and experienced subject matter experts, the agency is committed to achieving unparalleled results and providing the highest quality of service to its clients.

For more information on Synapse SEM, LLC, call 781-591-0752 or visit www.synapsesem.com.

Synapse SEM On-Boards Pharmatron, Inc.

Boston—November 21, 2011– Synapse SEM, a full service online marketing firm, today announced Pharmatron, Inc. as their newest client.  Pharmatron, Inc. manufactures manual, semi-automatic, and automatic solid dosage form testing equipment for the pharmaceutical industry.  Their testing equipment is used to determine the weight, thickness, width, diameter, and hardness (break force) of tablets.

Synapse SEM will provide search engine marketing services to the manufacturer starting before year end.  “We feel strongly about search engine marketing’s ability to succeed in the manufacturing industry,” commented Synapse SEM Co-Founder Paul Benson.  “We foresee paid search, specifically, becoming a critical channel to Pharmatron’s overall marketing strategy.  There is a real opportunity to reach customers actively seeking Pharmatron’s products.”
 
About Synapse SEM, LLC
Synapse SEM is a full service online marketing firm that leverages robust data analysis and statistics to provide its clients with deeper insights and uncover otherwise overlooked opportunities.  With core competencies in paid search advertising, search engine optimization, social media marketing, mobile advertising and conversion optimization, the company develops, implements, and executes online marketing strategies focused on maximizing its clients’ ROI.  Leveraging proprietary data analysis techniques and experienced subject matter experts, the agency is committed to achieving unparalleled results and providing the highest quality of service to its clients.

For more information on Synapse SEM, LLC, call 860-880-0065 or visit www.synapsesem.com.

Synapse SEM On-Boards leading Career College in Connecticut

Glastonbury—September 1, 2011– Synapse SEM, a full service online marketing firm, today announced Stone Academy, a leading career college in the Connecticut market, as their newest client.  Stone Academy specializes in offering accelerated LPN, Medical Assisting, Medical Office Administration, and Certified Nursing Assistant degree and certification programs.

Synapse SEM Co-Founder, Mark Casali, CPA, commented that “Stone Academy is an important client for us as it establishes a first step into targeting the higher education industry.  We are confident that paid search can drive new qualified leads and reach previously untapped demographics for Stone Academy.”
Stone Academy has campuses in East Hartford, CT, West Haven, CT, and Waterbury, CT.  For more information, please visit www.stone.edu.

About Synapse SEM, LLC
Synapse SEM is a full service online marketing firm that leverages robust data analysis and statistics to provide its clients with deeper insights and uncover otherwise overlooked opportunities.  With core competencies in paid search advertising, search engine optimization, social media marketing, mobile advertising and conversion optimization, the company develops, implements, and executes online marketing strategies focused on maximizing its clients’ ROI.  Leveraging proprietary data analysis techniques and experienced subject matter experts, the agency is committed to achieving unparalleled results and providing the highest quality of service to its clients.

For more information on Synapse SEM, LLC, call 860-880-0065 or visit www.synapsesem.com.

Synapse SEM Officially Launches

Synapse SEM to Provide Comprehensive Online Marketing Services

Boston, MA and Glastonbury, CT—May 06, 2011—Paul Benson and Mark Casali announced today the launch of Synapse SEM, LLC, a full-service online marketing firm focusing on the software, education, and professional services industries.

“Synapse SEM will be a data driven firm.  We provide our customers actionable insights into their online marketing efforts,” says Paul Benson, company co-founder. Synapse SEM also considers often undervalued industry metrics.  “We strive to take our clients to a new level of account performance by utilizing advanced strategies which include leveraging robust data analysis, assessing statistical significance to allow for empowered decision making, developing and achieving segmented ROI goals, and utilizing attribution analysis” commented Mark Casali, company co-founder.

Synapse SEM client, VisualIQ, affirmed that “With exceptional data analysis skills, coupled with a strong foundation in statistics and extraordinary knowledge of the SEM industry, Synapse SEM has proven to be the right partner for our company.  Their insights, attention to detail and rapid response times have made them a pleasure to work with.  I highly recommend Synapse SEM to any company interested in taking their online marketing efforts to the next level.”
Synapse SEM will provide best-in-class paid search advertising (PPC), search engine optimization, mobile advertising, social media, and general business consulting services.

About Synapse SEM
Synapse SEM is a full service online marketing firm that leverages robust data analysis and statistics to provide its clients with deeper insights and uncover otherwise overlooked opportunities.  With core competencies in paid search advertising, search engine optimization, social media marketing, mobile advertising and conversion optimization, the company develops, implements, and executes online marketing strategies focused on maximizing its clients’ ROI.  Leveraging proprietary data analysis techniques and experienced subject matter experts, the agency is committed to achieving unparalleled results and providing the highest quality of service to its clients.

For more information on Synapse SEM, LLC, call 781-591-0752 or visit www.synapsesem.com.