Synapse SEM Officially Launches

Synapse SEM to Provide Comprehensive Online Marketing Services

Boston, MA and Glastonbury, CT—May 06, 2011—Paul Benson and Mark Casali announced today the launch of Synapse SEM, LLC, a full-service online marketing firm focusing on the software, education, and professional services industries.

“Synapse SEM will be a data driven firm.  We provide our customers actionable insights into their online marketing efforts,” says Paul Benson, company co-founder. Synapse SEM also considers often undervalued industry metrics.  “We strive to take our clients to a new level of account performance by utilizing advanced strategies which include leveraging robust data analysis, assessing statistical significance to allow for empowered decision making, developing and achieving segmented ROI goals, and utilizing attribution analysis” commented Mark Casali, company co-founder.

Synapse SEM client, VisualIQ, affirmed that “With exceptional data analysis skills, coupled with a strong foundation in statistics and extraordinary knowledge of the SEM industry, Synapse SEM has proven to be the right partner for our company.  Their insights, attention to detail and rapid response times have made them a pleasure to work with.  I highly recommend Synapse SEM to any company interested in taking their online marketing efforts to the next level.”
Synapse SEM will provide best-in-class paid search advertising (PPC), search engine optimization, mobile advertising, social media, and general business consulting services.

About Synapse SEM
Synapse SEM is a full service online marketing firm that leverages robust data analysis and statistics to provide its clients with deeper insights and uncover otherwise overlooked opportunities.  With core competencies in paid search advertising, search engine optimization, social media marketing, mobile advertising and conversion optimization, the company develops, implements, and executes online marketing strategies focused on maximizing its clients’ ROI.  Leveraging proprietary data analysis techniques and experienced subject matter experts, the agency is committed to achieving unparalleled results and providing the highest quality of service to its clients.

For more information on Synapse SEM, LLC, call 781-591-0752 or visit