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Google has announced that Universal Analytics will be sunsetting on July 1, 2023. Per their website, “On July 1, 2023, standard Universal Analytics properties will no longer process data.” On top of the challenge of learning an entirely new analytics platform in GA4, digital marketers are also facing the daunting prospect of losing their historical […]
Synopsis: Options are limited if you’re looking to avoid sampling when exporting your historical universal analytics data in preparation of the migration to GA4. Our new tool, the Analytics Data Extractor (ADE), reliably and accurately extracts, stores and visualizes your historical Universal Analytics data and prevents your data from being lost. Learn how you can […]
Boston, MA – February 24, 2022 – Synapse SEM, a leading performance marketing firm, announced today the launch of their new social impact program, the Synapse Giveback Program. This program is designed to raise funds for high-impact not-for-profits as well as assist local businesses with free digital marketing services. Starting March 1st, for each new […]
In late March, Google published an article stating that they are committing $800m to support SMBs and crisis response, $340m of which will be provided to SMBs in the form of Google Ads credits. Google provided further details regarding these funds on April 20th, and we wanted to pass along these updates and answer some […]
Newton, MA – August 7, 2019 – Synapse SEM, a specialized performance marketing agency, announced today they have relocated their Massachusetts office to Washington Street in Newton. This move is part of a 2019 initiative to build more collaboration and foster a greater sense of community with their local and remote employees. “We’ve grown […]
Boston, MA – May 28, 2019 – Synapse SEM, a specialized performance marketing firm, announced today a new partnership with Revenue Architects a marketing and sales integration company. This partnership will allow Synapse to provide its clients with best-in-class design and development services while ensuring the marketing programs can be integrated with clients’ marketing automation […]
The 2019 Guide to Choosing the Right SEM Partner Choosing the wrong SEM partner can cost you significant time, money and effort. And choosing a partner isn’t easy; even if you’ve received a referral from a friend or colleague, you’ll still be wondering whether that agency can meet the specific needs of your business. Agencies […]
Boston, MA – January 21, 2018 – Synapse SEM, a specialized search engine marketing firm, announced year-over-year revenue growth for its seventh consecutive year. Coming off its most successful year yet, the agency has now grown every year since its inception in 2011. The agency attributes its growth to two critical factors, including its exceptional […]
Back in October Google announced they were making some changes, and campaigns would now be eligible to spend up to twice their daily budget. Here we discuss the background on that change, feedback from around the industry, and how it has impacted Synapse clients. The Update: Beginning October 4, 2017, Google announced their AdWords […]
If you’ve had any sort of insight into tech over the past year, you’ve probably heard of blockchain technology. If you don’t know, blockchain powers Bitcoin, but it is not Bitcoin, nor is it strictly related to currency. Its explosive growth has lead people to start thinking about using the technology in new, and unique […]
One of the more recent updates within Google AdWords is automated call extensions for landing pages that prominently feature phone numbers. This update was announced in early January, and just rolled out last month. As many advertisers were notified, the update by Google is intended to make it easier for users to make calls to […]
Sluggish site load times are a core finding on over 50% of the Technical SEO audits we perform for our clients. When we present our clients the data and show them Google’s Page Speed Insights, we’re often asked, “Is it worth investing to improve these load times?”. Even in a world with limited budgets and […]
One of the most common questions that arises in the world of digital marketing is, ‘how do I most effectively allocate my digital marketing budget?’ This question comes up frequently amongst our clients, and unfortunately there is no cut and dry response. The answer to this question depends upon many factors, but for the purpose […]
In our latest blog post regarding expanded text ads (ETAs), we talked about the expected outcomes of running expanded text ads within your campaigns. Now that we’ve had these ads live for a few months for several of our clients, we found some surprising results and unexpected outcomes. When first launching this new ad format […]
Reporting, some folks refer to it as a necessary evil, and others call it a fundamental tool for business. No matter what your thoughts are on the matter, if you are reading this, it is because your reporting efforts are taking too much time, costing too much money, or are getting too complex. Hence, you have decided to look […]
In the latest shake-up in the world of AdWords, Google rolled out a closed beta for expanded text ads starting in Q2 of 2016. This update came soon after Google’s last big SERP change when they removed the right hand rail ads completely. If you haven’t yet received the details surrounding this update, then you’re […]
Search Engines are becoming smarter. Google, for instance, has recently shifted their model from connecting users to high-quality results, to also becoming a knowledge base in and of itself. The emergence of big data, predictive analytics, answer boxes, and knowledge graphs into Google Search has resulted in customizable results that aim to be more relevant […]
Cross-channel attribution is a hot topic these days. We’ve been asked by many clients recently what they need to know about attribution and how it could be used to help improve their marketing results. To get answers, we went to industry leader (and current client) Visual IQ and sat down with their CMO, Bill Muller. […]
In late February of this year, Google confirmed that they will no longer be serving PPC ads in the right hand rail of the search results. While this came as a shock to many, it is something Google has been testing since 2010 and just recently decided to roll out permanently. The online giant has […]
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