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Boston, MA – February 24, 2022 – Synapse SEM, a leading performance marketing firm, announced today the launch of their new social impact program, the Synapse Giveback Program. This program is designed to raise funds for high-impact not-for-profits as well as assist local businesses with free digital marketing services. Starting March 1st, for each new […]
In late March, Google published an article stating that they are committing $800m to support SMBs and crisis response, $340m of which will be provided to SMBs in the form of Google Ads credits. Google provided further details regarding these funds on April 20th, and we wanted to pass along these updates and answer some […]
Newton, MA – August 7, 2019 – Synapse SEM, a specialized performance marketing agency, announced today they have relocated their Massachusetts office to Washington Street in Newton. This move is part of a 2019 initiative to build more collaboration and foster a greater sense of community with their local and remote employees. “We’ve grown […]
Boston, MA – May 28, 2019 – Synapse SEM, a specialized performance marketing firm, announced today a new partnership with Revenue Architects a marketing and sales integration company. This partnership will allow Synapse to provide its clients with best-in-class design and development services while ensuring the marketing programs can be integrated with clients’ marketing automation […]
The 2019 Guide to Choosing the Right SEM Partner Choosing the wrong SEM partner can cost you significant time, money and effort. And choosing a partner isn’t easy; even if you’ve received a referral from a friend or colleague, you’ll still be wondering whether that agency can meet the specific needs of your business. Agencies […]
Boston, MA – January 21, 2018 – Synapse SEM, a specialized search engine marketing firm, announced year-over-year revenue growth for its seventh consecutive year. Coming off its most successful year yet, the agency has now grown every year since its inception in 2011. The agency attributes its growth to two critical factors, including its exceptional […]
If you’ve had any sort of insight into tech over the past year, you’ve probably heard of blockchain technology. If you don’t know, blockchain powers Bitcoin, but it is not Bitcoin, nor is it strictly related to currency. Its explosive growth has lead people to start thinking about using the technology in new, and unique […]
Sluggish site load times are a core finding on over 50% of the Technical SEO audits we perform for our clients. When we present our clients the data and show them Google’s Page Speed Insights, we’re often asked, “Is it worth investing to improve these load times?”. Even in a world with limited budgets and […]
Reporting, some folks refer to it as a necessary evil, and others call it a fundamental tool for business. No matter what your thoughts are on the matter, if you are reading this, it is because your reporting efforts are taking too much time, costing too much money, or are getting too complex. Hence, you have decided to look […]
Search Engines are becoming smarter. Google, for instance, has recently shifted their model from connecting users to high-quality results, to also becoming a knowledge base in and of itself. The emergence of big data, predictive analytics, answer boxes, and knowledge graphs into Google Search has resulted in customizable results that aim to be more relevant […]
Cross-channel attribution is a hot topic these days. We’ve been asked by many clients recently what they need to know about attribution and how it could be used to help improve their marketing results. To get answers, we went to industry leader (and current client) Visual IQ and sat down with their CMO, Bill Muller. […]
GLASTONBURY, CT – March 18, 2016 – Synapse SEM™, a full-service search engine marketing firm with offices in Connecticut and Massachusetts, today announced it has formed an alliance with CohnReznick LLP, one of the leading accounting, tax, and advisory firms in the United States. Synapse SEM will provide a full-scope of search engine marketing services to […]
2016 will be a revolutionary year for the digital marketing industry. After a historic 2015, a year in which we saw mobile searches overtake desktop searches, industry analysts are projecting that digital media spend will overtake traditional channels like TV for the first time. Apart from these macro changes, there are more technical developments that […]
OK, so you’ve been investing in PPC advertising for years. You know how your KPIs are performing, and how much you’re spending each month. Your in-house team or agency reports back to you on overall performance and dazzles you with insightful and actionable analyses each week. You feel very comfortable with their PPC knowledge and […]
Your Ad Copy Test Results Can’t Be Trusted: A Need-to-Read Article for Search Engine Marketers If you are like us, you’re constantly running A/B ad copy tests in your AdWords campaigns. It’s possible that over the last several years you’ve been making the wrong decisions based on very misleading data. Many of us use metrics […]
Last night’s Oscars proved to be quite the spectacle, with Neil Patrick Harris walking around in his underwear and everyone finding out who John Legend’s and Common’s real names are. The results were interesting as well, with only a handful of upsets. Having taken it all in, there are a few things I noticed regarding […]
The Oscars are right around the corner. If you’re like me, you’re jittery with anticipation. After all, how many other nights of the year provide such an amazing opportunity to put probabilistic theory to work? Now I know what you’re asking yourself: why on Earth is a search engine marketer writing about the Oscars? Well, […]
Cracking the Mystery Behind Budget-Limited Impression Distribution Over the course of my career I’ve learned that the vast majority of paid search accounts will at some point be affected by budget limitations. There are numerous reasons why budgets may become capped. You may need to temporarily pull-back spend to adhere to internal budgets. Maybe you […]
Synapse SEM, a Leader in Statistical Optimization, Enhances its SEO and PPC Service Offerings and Launches New Website. BOSTON, MA – September 22, 2014 – Synapse SEM™, a full-service search engine marketing firm with offices in Massachusetts and Connecticut, today announced it will be launching new services and a new website on October 1, 2014. […]
In the SEO world, quick and simple opportunities to boost performance are about as common as a cactus in Siberia. The reality is that successful SEO strategies are dependent on intensive content development efforts, carefully optimized on-page tags, and a thorough attention to detail with your site’s technical health. Those tasks don’t come easily, so […]
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