Entries by synapse

How Blockchain Tech Will Disrupt the Digital Marketing Industry

If you’ve had any sort of insight into tech over the past year, you’ve probably heard of blockchain technology. If you don’t know, blockchain powers Bitcoin, but it is not Bitcoin, nor is it strictly related to currency. Its explosive growth has lead people to start thinking about using the technology in new, and unique […]

Are Slow Site Load Times Crippling Your Digital Marketing Programs?

Sluggish site load times are a core finding on over 50% of the Technical SEO audits we perform for our clients.  When we present our clients the data and show them Google’s Page Speed Insights, we’re often asked, “Is it worth investing to improve these load times?”. Even in a world with limited budgets and […]

Consider These Three Things To Succeed with Report Automation

Reporting, some folks refer to it as a necessary evil, and others call it a fundamental tool for business. No matter what your thoughts are on the matter, if you are reading this, it is because your reporting efforts are taking too much time, costing too much money, or are getting too complex. Hence, you have decided to look […]

How Removing Silos Between Your Marketing And Technical Teams Can Help You Succeed In The SEM Space.

Search Engines are becoming smarter. Google, for instance, has recently shifted their model from connecting users to high-quality results, to also becoming a knowledge base in and of itself. The emergence of big data, predictive analytics, answer boxes, and knowledge graphs into Google Search has resulted in customizable results that aim to be more relevant […]

Synapse SEM Forms Strategic Partnership with CohnReznick

GLASTONBURY, CT – March 18, 2016 – Synapse SEM™, a full-service search engine marketing firm with offices in Connecticut and Massachusetts, today announced it has formed an alliance with CohnReznick LLP, one of the leading accounting, tax, and advisory firms in the United States. Synapse SEM will provide a full-scope of search engine marketing services to […]

2016’s Top Search Engine Marketing Trends

2016 will be a revolutionary year for the digital marketing industry.  After a historic 2015, a year in which we saw mobile searches overtake desktop searches, industry analysts are projecting that digital media spend will overtake traditional channels like TV for the first time.  Apart from these macro changes, there are more technical developments that […]

How Google Determines Actual CPCs Will Surprise You

OK, so you’ve been investing in PPC advertising for years. You know how your KPIs are performing, and how much you’re spending each month. Your in-house team or agency reports back to you on overall performance and dazzles you with insightful and actionable analyses each week. You feel very comfortable with their PPC knowledge and […]

Advanced PPC Series: Your Test Results Can’t Be Trusted

Your Ad Copy Test Results Can’t Be Trusted: A Need-to-Read Article for Search Engine Marketers If you are like us, you’re constantly running A/B ad copy tests in your AdWords campaigns.  It’s possible that over the last several years you’ve been making the wrong decisions based on very misleading data. Many of us use metrics […]

Oscar Predictions 2015 Recap

Last night’s Oscars proved to be quite the spectacle, with Neil Patrick Harris walking around in his underwear and everyone finding out who John Legend’s and Common’s real names are.  The results were interesting as well, with only a handful of upsets.  Having taken it all in, there are a few things I noticed regarding […]

Oscar Predictions 2015: Beat My Ballot and Win a Free PPC Audit

The Oscars are right around the corner.  If you’re like me, you’re jittery with anticipation.  After all, how many other nights of the year provide such an amazing opportunity to put probabilistic theory to work? Now I know what you’re asking yourself: why on Earth is a search engine marketer writing about the Oscars?  Well, […]

Are All Impressions Created Equally?

Cracking the Mystery Behind Budget-Limited Impression Distribution Over the course of my career I’ve learned that the vast majority of paid search accounts will at some point be affected by budget limitations.  There are numerous reasons why budgets may become capped.  You may need to temporarily pull-back spend to adhere to internal budgets. Maybe you […]

Synapse SEM Introduces New Website and Revamped Service Offering

Synapse SEM, a Leader in Statistical Optimization, Enhances its SEO and PPC Service Offerings and Launches New Website. BOSTON, MA – September 22, 2014 – Synapse SEM™, a full-service search engine marketing firm with offices in Massachusetts and Connecticut, today announced it will be launching new services and a new website on October 1, 2014.  […]

Google Authorship: An Often Overlooked SEO Strategy

In the SEO world, quick and simple opportunities to boost performance are about as common as a cactus in Siberia.  The reality is that successful SEO strategies are dependent on intensive content development efforts, carefully optimized on-page tags, and a thorough attention to detail with your site’s technical health.  Those tasks don’t come easily, so […]

Guest Blogging is Alive and Well

Overview In a recent blog post, Google’s Matt Cutts discusses the pervasiveness of spammy guest blogging activities.  The head of Google’s Webspam team goes so far as to state, “So stick a fork in it: guest blogging is done; it’s just gotten too spammy.”  The purpose of this article is to clarify Cutt’s statements and […]

Driving Sales From Your Facebook Followers

It seems that just about every company has a Facebook page these days. Many companies are even devoting serious resources to develop new and fresh social content. From our perspective, it often seems that the motivation to join the Facebook fray is in itself ‘social.’ Companies need to have a Facebook page because their ‘competitors […]

Is Your Anchor Text Diversified?

How to Evaluate Your Anchor Text Profile: Google’s latest algorithmic update, dubbed “Penguin,” is carefully evaluating anchor text diversification when determining website rankings.  In this article we will demonstrate how to evaluate your anchor text profile. Read the full article

Making Optimization Signficant: The Role of Statistical Analysis

Paul Benson and Mark Casali, co-founders of the online marketing firm Synapse SEM, LLC, have been published in the Search Marketing Standard Magazine.  Following an intensive research project with Babson College Professor Dessislava Pachamanova, Ph.D., Synapse SEM has developed a new suite of statistical applications and tools.  The corresponding article “Making Optimization Significant: The Role […]

Paid Search Branded Campaigns: Effective or Excessive?

Every paid search campaign we build seems to elicit the same response.  No matter who the client is—a small local business, or a fortune 500 company—every client questions whether our campaigns should include branded keywords and ads.  In other words, should the campaign target keywords that include the company name and similar iterations? We understand […]

Is Your Bid Op Tool Worth The Cost?

By Paul Benson Thousands of online advertisers in the U.S. rely on bid optimization tools (BOTs) to make their paid search campaigns more efficient.  These software “solutions” or “platforms” which typically leverage rule-based or algorithmic bidding, claim the upper hand against manual bidding strategies.  While it’s certainly true that in some cases these tools vastly […]

Google Introduces AdWords For Video

Earlier this spring, Google expanded their paid search advertising capabilities by launching their new video advertising platform “AdWords for Video.”  The program’s launch immediately turned video content advertising into an affordable, targetable, and measurable medium.  AdWords for Video operates under a pay-per-view model where the advertiser is only charged when users have watched their video […]