Synapse SEM Blog
GA4 POV: Top 3 Benefits and Challenges
Have you recently migrated to GA4 but are still getting up to speed on the actual differences (the good and the bad) between GA4 and Universal Analytics? If so, this blog is for you! By now we’ve all heard of Google Analytics 4 (GA4) and a majority of us have spent hours and resources migrating […]
Top 5 AI SEO Tools of 2023 (+ How to Use AI for SEO and Content Marketing)
No matter where you stand on AI, it’s no longer something we can ignore. In 2022 alone, AI companies received $1.37 billion in venture capital — which is more than in the previous five years combined. And businesses are taking note. According to a recent survey from IBM, 77 percent of businesses used or explored […]
What is the Google Product Reviews System, and What Does it Mean for Your Digital Marketing Strategy?
Reviews are incredibly impactful – and essential – for business marketing and profitability. According to a recent study, over 99% of online shoppers refer to reviews when making purchase decisions, making them the top factor impacting consumer choices. (Source: Power Reviews) However, reviews don’t just influence buying behavior – they can also boost your business’ […]
How to Export Google Analytics Data to BigQuery
Google has announced that Universal Analytics will be sunsetting on July 1, 2023. Per their website, “On July 1, 2023, standard Universal Analytics properties will no longer process data.” On top of the challenge of learning an entirely new analytics platform in GA4, digital marketers are also facing the daunting prospect of losing their historical […]
How to Avoid Sampling When Exporting Universal Analytics Data
Synopsis: Options are limited if you’re looking to avoid sampling when exporting your historical universal analytics data in preparation of the migration to GA4. Our new tool, the Analytics Data Extractor (ADE), reliably and accurately extracts, stores and visualizes your historical Universal Analytics data and prevents your data from being lost. Learn how you can […]
How to Use Impression Share to Project PPC Budget
PPC advertising budgets can be one of the most difficult tasks for marketers to figure out as there are many factors affecting this decision. But don’t worry, Synapse is here to help. While it may seem daunting, there are a number of valuable (yet often overlooked) metrics that can be instrumental in figuring out the […]
The Benefits of Investing in B2B Paid Review Sites Like Gartner’s Digital Market
It’s no secret that reviews are pivotal to the success of your business, regardless of the industry. Whether you are shopping for a birthday gift on Amazon or looking for a design team to revamp your company’s website, reviews are paramount in influencing a purchase. In 2022, Google released a series of Product Review Updates, […]
How the Top Social Platforms are Bending to Gen Z
Move over Millennials, Gen Z is calling the shots now. They may be young, and their purchasing power has yet to be truly defined, but they are changing the online landscape, quickly. Who is Gen Z? What recent changes to LinkedIn, Meta, and even Google have they influenced at their young age? We’ll cover all […]
How to Prepare Your SEO Strategy for 2023
With roughly 9 billion Google searches happening on a daily basis around the world, it would be an understatement to say that competition in the search engine optimization (SEO) world is fierce. Everyone is vying to rank in that number one position for their respective search queries. Strategists are constantly adjusting and refining the on-page […]
Synapse Launches New Social Impact Program
Boston, MA – February 24, 2022 – Synapse SEM, a leading performance marketing firm, announced today the launch of their new social impact program, the Synapse Giveback Program. This program is designed to raise funds for high-impact not-for-profits as well as assist local businesses with free digital marketing services. Starting March 1st, for each new […]
