Synapse SEM Blog

How to Build a Better PPC Spend Tracker

Whether you are on the agency or client side, two of the most important aspects of PPC management are budget management and identifying significant performance fluctuations in real-time (e.g. spend doubled from the prior day unexpectedly). Unfortunately, there aren’t many out-of-the-box options that help monitor budgets and performance fluctuations. In this article we will be […]

How to use Google In-Market Audiences for Search

While the concept of RLSA campaigns (Remarketing Lists for Search Audiences), Customer Match, and Similar Audiences have been key SEM strategies for some time now, Google has recently introduced the ability to use existing in-market audiences for search. These audiences were traditionally only available for GDN campaigns.  This gives paid search marketers the opportunity to […]

paid search targeting

3 Advanced SEM Targeting Strategies

Strategic targeting in a campaign can have many impactful benefits: increased site traffic, increased conversion rates, improved efficiency and higher return on investment. Monitoring bidding and conversion volume can only go so far to improve efficiency. Below we will discuss three targeting techniques and how they can play an integral role in increasing your return […]

Putting Mobile-First: A Guide to Google’s Mobile-First Indexing in 2019

Today, consumers are putting mobile first. Increasingly (and habitually), more of us are turning to our smartphones during moments of need – to ask a question, find a solution, reach a local business, and even to book travel or search for a new home. According to Google, 96 percent of smartphone owners today use their […]

The 2019 SEM Agency Guide: How to Choose the Right SEM Partner

The 2019 Guide to Choosing the Right SEM Partner Choosing the wrong SEM partner can cost you significant time, money and effort.  And choosing a partner isn’t easy; even if you’ve received a referral from a friend or colleague, you’ll still be wondering whether that agency can meet the specific needs of your business.  Agencies […]

Synapse SEM Announces 7th Consecutive Year of Growth

Boston, MA – January 21, 2018 – Synapse SEM, a specialized search engine marketing firm, announced year-over-year revenue growth for its seventh consecutive year.  Coming off its most successful year yet, the agency has now grown every year since its inception in 2011. The agency attributes its growth to two critical factors, including its exceptional […]

Starting Fresh: Rethinking PPC Ad Copy Testing Pt. 2

In one of our previous articles, we discussed two approaches to ad copy testing; impression split testing and optimize for conversion rotation testing. To summarize, impression split testing is done to deliver the same number of impressions to each ad in the test. This is done to allow each ad to have an even opportunity […]

google search quality rater guidelines

SEO in an Age of High Quality Content: Google’s Updated Search Quality Guidelines & E-A-T-ing Your Way to Great Content

In both March and April 2018, Google made broad updates to their core algorithm. Then, on August 1, 2018, yet another core algorithm update – the so-called “Medic” update – was rolled out. What did they all have in common? SEO pros like Glenn Gabe speculate these algo updates all revolved around content quality and […]

google adwords interface update

Google AdWords Has Changed as We Know It

Millions of businesses around the world have relied on Google AdWords.  In July, Google announced that AdWords would soon become unavailable.  In its place would be a more efficient and streamlined interface with an entirely new brand, Google Ads.  Here we will discuss some of the positive and negative changes in the transition to the […]

Get Ahead of the Game with Google’s New Expanded Text Ad & RSA Updates

Google has recently announced yet another impactful change to their ad format. In 2016, expanded text ads were unveiled, essentially revolutionizing the basic paid search ad. With these ads, advertisers were granted a second headline, along with a longer description line of 80 characters. Now, Google has come out again and revealed that the format […]