Synapse SEM Blog

7 Excel Formulas to Make Paid Search Easier

In the world of Pay-Per-Click (PPC) advertising, digital marketers are constantly managing data, optimizing ad copy, and creating reports, usually in Microsoft Excel. Whether you are a digital marketing novice or an experienced PPC master, this blog explores seven essential Excel formulas that will help you work smarter, not harder. 1.      =LEN to Count Characters […]

4 Best AI Video Generators for Marketing in 2024

As businesses increasingly invest in video content, the numbers speak for themselves. According to HubSpot’s State of Marketing Report, 87% of video marketers confirm that incorporating video content has led to an increase in traffic to their websites. Additionally, 80% of video marketers say that incorporating video content has directly contributed to increased sales. In […]

helpful content

What is Helpful Content? A Guide to Google’s Helpful Content Updates

You might ask yourself: “Helpful content? Who’s creating UNhelpful content?” Believe it or not, there are many websites out there designed to exploit Google’s ranking algorithms to make a quick buck. Some good news: If you’re already concerned about keeping your website helpful, you probably don’t need to be concerned about these algorithm changes. Most […]

When and How to Use Broad Match Keywords

The landscape of match types across paid search is constantly changing. More recently, Google has pushed users away from the traditional exact and phrase match types to the notoriously avoided broad match. For years, advertisers were content with utilizing phrase match and exact match terms because they were safe and often resulted in relevant queries. […]

ga4 bigquery export

Guide to the GA4 BigQuery Export

The switch from Universal Analytics to Google Analytics 4 (GA4) has come with both benefits and challenges for marketers. One of the most exciting benefits on the data analysis and warehousing front is the free (no 360 required!) BigQuery link.   This link allows you to seamlessly export your GA4 data into Google BigQuery—a powerful, fully […]

UA VS. GA4: A GA4 Guide for Beginners

Are you used to Universal Analytics and dreading learning the new GA4 interface? If you’re unsure of how to jump into the new platform, where to find reports, or how to analyze your site data, you’ve come to the right place. Read on to get an overview of the new analytics platform, including metric definitions, […]

ai content marketing opportunities

Content Marketing in the Age of AI: 5 Tips for SEO Specialists

In today’s digital landscape, content marketing is a critical component of any successful company strategy. According to the Content Marketing Institute, 73% of B2B marketers and 70% of B2C marketers use content marketing as part of their overall marketing strategy. However, to stand out in the vast sea of content, businesses and SEO specialists are […]

What You Need to Know About the Data-Driven Attribution Model In GA4

First click, linear, time decay, and position-based attribution models are going away across Google Ads and Google Analytics Starting in May 2023, Google will remove the ability to select first click, linear, time decay, and position-based attribution models for conversion actions in Google Ads that do not already use one of these models. Starting in […]

How Much Automation is TOO Much in Google Ads?

It is no secret that the entire world is moving towards a more automated way of life. There are now cars that can parallel park themselves, grocery stores with no cashiers, and apps that can use AI to make Elvis sing Taylor Swift songs. The same shift is happening across the digital marketing world with […]

The Evolution of Google Ads Match Types

In the realm of online advertising, Google Ads has long been a cornerstone for businesses seeking to connect with their target audience through Pay-Per-Click (PPC) campaigns. Over time, Google has continually refined its advertising platform, including the evolution of match types. While match types initially provided advertisers with greater control and precision, there has been […]