Synapse SEM Blog
Guide to the GA4 BigQuery Export
The switch from Universal Analytics to Google Analytics 4 (GA4) has come with both benefits and challenges for marketers. One of the most exciting benefits on the data analysis and warehousing front is the free (no 360 required!) BigQuery link. This link allows you to seamlessly export your GA4 data into Google BigQuery—a powerful, fully […]
UA VS. GA4: A GA4 Guide for Beginners
Are you used to Universal Analytics and dreading learning the new GA4 interface? If you’re unsure of how to jump into the new platform, where to find reports, or how to analyze your site data, you’ve come to the right place. Read on to get an overview of the new analytics platform, including metric definitions, […]
Content Marketing in the Age of AI: 5 Tips for SEO Specialists
In today’s digital landscape, content marketing is a critical component of any successful company strategy. According to the Content Marketing Institute, 73% of B2B marketers and 70% of B2C marketers use content marketing as part of their overall marketing strategy. However, to stand out in the vast sea of content, businesses and SEO specialists are […]
What You Need to Know About the Data-Driven Attribution Model In GA4
First click, linear, time decay, and position-based attribution models are going away across Google Ads and Google Analytics Starting in May 2023, Google will remove the ability to select first click, linear, time decay, and position-based attribution models for conversion actions in Google Ads that do not already use one of these models. Starting in […]
How Much Automation is TOO Much in Google Ads?
It is no secret that the entire world is moving towards a more automated way of life. There are now cars that can parallel park themselves, grocery stores with no cashiers, and apps that can use AI to make Elvis sing Taylor Swift songs. The same shift is happening across the digital marketing world with […]
The Evolution of Google Ads Match Types
In the realm of online advertising, Google Ads has long been a cornerstone for businesses seeking to connect with their target audience through Pay-Per-Click (PPC) campaigns. Over time, Google has continually refined its advertising platform, including the evolution of match types. While match types initially provided advertisers with greater control and precision, there has been […]
Reels. Shorts. TikToks. How The Consumption of Video is Evolving
In today’s digital age, video content has become an integral part of our daily lives. In fact, 93% of social media marketers say video is a vital component of their social media strategy. Video has been a buzzword in marketing for years, and today brands are using it to establish a clear voice and devoted […]
Google Ads Experiments: Key Features & Best Practices
It’s no secret that a/b testing is imperative to a successful paid search program—but what does that mean, and what can it look like? There are several approaches you can take when running tests for your paid search campaigns. Maybe you are testing landing pages, running new ad copy, or trying to determine the best […]
How Google’s Infinite Scroll Impacted the SERP for Good
“No one clicks over to Page 2”. We’ve all heard this timeless quip, that no one in their right mind would ever be so bold as to want more than 10 options to find what they’re looking for. Publishers and brands would fight for their page 1 rankings, as this, we were told, was the […]
GA4 POV: Top 3 Benefits and Challenges
Have you recently migrated to GA4 but are still getting up to speed on the actual differences (the good and the bad) between GA4 and Universal Analytics? If so, this blog is for you! By now we’ve all heard of Google Analytics 4 (GA4) and a majority of us have spent hours and resources migrating […]
