Synapse SEM Blog

How to Determine Your Optimal PPC Budget

Many PPC budgets are determined by a company’s overall marketing dollars, but what should you actually spend each month?  It can be difficult to determine exactly how much you should budget for with a PPC program, as there are various factors to consider. At Synapse, we have determined a method to determine optimal budgets and […]

What to Keep in Mind When Launching a Branded PPC Campaign

One of the most commonly asked questions when presenting a PPC proposal to a new a client is “why should we waste money bidding on our own branded keywords?” What is the purpose of bidding on brand when you are already showing at the top of organic listings? Brand can be a core component to […]

How to Perform a Proper PPC Competitor Analysis

You’ll often hear that a little healthy competition is a good thing for your business. It certainly doesn’t feel that way when you look at your Google Ads campaign and see your CPCs have almost tripled in the past week and you have no idea why. You might be scratching your head to see that […]

schema markup seo

What is Structured Data (and Schema Markup) and What Can it Mean for SEO?

Google, Bing, and other major search engines have been encouraging webmasters to use structured data for years now. Still, only 17 percent of marketers are using structured data markup on their websites today. With incentives like enriched organic search results, it’s a wonder why so many websites have yet to take this step. Or maybe, […]

Synapse Announces New Office Space in Newton, MA

Newton, MA – August 7, 2019 – Synapse SEM, a specialized performance marketing agency, announced today they have relocated their Massachusetts office to Washington Street in Newton.  This move is part of a 2019 initiative to build more collaboration and foster a greater sense of community with their local and remote employees.   “We’ve grown […]

Synapse SEM Announces Partnership with Revenue Architects

Boston, MA – May 28, 2019 – Synapse SEM, a specialized performance marketing firm, announced today a new partnership with Revenue Architects a marketing and sales integration company.  This partnership will allow Synapse to provide its clients with best-in-class design and development services while ensuring the marketing programs can be integrated with clients’ marketing automation […]

How to Build a Better PPC Spend Tracker

Whether you are on the agency or client side, two of the most important aspects of PPC management are budget management and identifying significant performance fluctuations in real-time (e.g. spend doubled from the prior day unexpectedly). Unfortunately, there aren’t many out-of-the-box options that help monitor budgets and performance fluctuations. In this article we will be […]

How to use Google In-Market Audiences for Search

While the concept of RLSA campaigns (Remarketing Lists for Search Audiences), Customer Match, and Similar Audiences have been key SEM strategies for some time now, Google has recently introduced the ability to use existing in-market audiences for search. These audiences were traditionally only available for GDN campaigns.  This gives paid search marketers the opportunity to […]

paid search targeting

3 Advanced SEM Targeting Strategies

Strategic targeting in a campaign can have many impactful benefits: increased site traffic, increased conversion rates, improved efficiency and higher return on investment. Monitoring bidding and conversion volume can only go so far to improve efficiency. Below we will discuss three targeting techniques and how they can play an integral role in increasing your return […]

Putting Mobile-First: A Guide to Google’s Mobile-First Indexing in 2019

Today, consumers are putting mobile first. Increasingly (and habitually), more of us are turning to our smartphones during moments of need – to ask a question, find a solution, reach a local business, and even to book travel or search for a new home. According to Google, 96 percent of smartphone owners today use their […]