Synapse SEM Blog

Oscar Predictions 2015: Beat My Ballot and Win a Free PPC Audit

The Oscars are right around the corner.  If you’re like me, you’re jittery with anticipation.  After all, how many other nights of the year provide such an amazing opportunity to put probabilistic theory to work? Now I know what you’re asking yourself: why on Earth is a search engine marketer writing about the Oscars?  Well, […]

Are All Impressions Created Equally?

Cracking the Mystery Behind Budget-Limited Impression Distribution Over the course of my career I’ve learned that the vast majority of paid search accounts will at some point be affected by budget limitations.  There are numerous reasons why budgets may become capped.  You may need to temporarily pull-back spend to adhere to internal budgets. Maybe you […]

Synapse SEM Introduces New Website and Revamped Service Offering

Synapse SEM, a Leader in Statistical Optimization, Enhances its SEO and PPC Service Offerings and Launches New Website. BOSTON, MA – September 22, 2014 – Synapse SEM™, a full-service search engine marketing firm with offices in Massachusetts and Connecticut, today announced it will be launching new services and a new website on October 1, 2014.  […]

Google Authorship: An Often Overlooked SEO Strategy

In the SEO world, quick and simple opportunities to boost performance are about as common as a cactus in Siberia.  The reality is that successful SEO strategies are dependent on intensive content development efforts, carefully optimized on-page tags, and a thorough attention to detail with your site’s technical health.  Those tasks don’t come easily, so […]

Guest Blogging is Alive and Well

Overview In a recent blog post, Google’s Matt Cutts discusses the pervasiveness of spammy guest blogging activities.  The head of Google’s Webspam team goes so far as to state, “So stick a fork in it: guest blogging is done; it’s just gotten too spammy.”  The purpose of this article is to clarify Cutt’s statements and […]

Driving Sales From Your Facebook Followers

It seems that just about every company has a Facebook page these days. Many companies are even devoting serious resources to develop new and fresh social content. From our perspective, it often seems that the motivation to join the Facebook fray is in itself ‘social.’ Companies need to have a Facebook page because their ‘competitors […]

Is Your Anchor Text Diversified?

How to Evaluate Your Anchor Text Profile: Google’s latest algorithmic update, dubbed “Penguin,” is carefully evaluating anchor text diversification when determining website rankings.  In this article we will demonstrate how to evaluate your anchor text profile. Read the full article

Making Optimization Signficant: The Role of Statistical Analysis

Paul Benson and Mark Casali, co-founders of the online marketing firm Synapse SEM, LLC, have been published in the Search Marketing Standard Magazine.  Following an intensive research project with Babson College Professor Dessislava Pachamanova, Ph.D., Synapse SEM has developed a new suite of statistical applications and tools.  The corresponding article “Making Optimization Significant: The Role […]

Paid Search Branded Campaigns: Effective or Excessive?

Every paid search campaign we build seems to elicit the same response.  No matter who the client is—a small local business, or a fortune 500 company—every client questions whether our campaigns should include branded keywords and ads.  In other words, should the campaign target keywords that include the company name and similar iterations? We understand […]

Is Your Bid Op Tool Worth The Cost?

By Paul Benson Thousands of online advertisers in the U.S. rely on bid optimization tools (BOTs) to make their paid search campaigns more efficient.  These software “solutions” or “platforms” which typically leverage rule-based or algorithmic bidding, claim the upper hand against manual bidding strategies.  While it’s certainly true that in some cases these tools vastly […]