Synapse SEM Blog

sem & seo trends for 2016

2016’s Top Search Engine Marketing Trends

2016 will be a revolutionary year for the digital marketing industry.  After a historic 2015, a year in which we saw mobile searches overtake desktop searches, industry analysts are projecting that digital media spend will overtake traditional channels like TV for the first time.  Apart from these macro changes, there are more technical developments that […]

How Google Determines Actual CPCs Will Surprise You

OK, so you’ve been investing in PPC advertising for years. You know how your KPIs are performing, and how much you’re spending each month. Your in-house team or agency reports back to you on overall performance and dazzles you with insightful and actionable analyses each week. You feel very comfortable with their PPC knowledge and […]

Advanced PPC Series: Your Test Results Can’t Be Trusted

Your Ad Copy Test Results Can’t Be Trusted: A Need-to-Read Article for Search Engine Marketers If you are like us, you’re constantly running A/B ad copy tests in your AdWords campaigns.  It’s possible that over the last several years you’ve been making the wrong decisions based on very misleading data. Many of us use metrics […]

Oscar Predictions 2015 Recap

Last night’s Oscars proved to be quite the spectacle, with Neil Patrick Harris walking around in his underwear and everyone finding out who John Legend’s and Common’s real names are.  The results were interesting as well, with only a handful of upsets.  Having taken it all in, there are a few things I noticed regarding […]

Oscar Predictions 2015: Beat My Ballot and Win a Free PPC Audit

The Oscars are right around the corner.  If you’re like me, you’re jittery with anticipation.  After all, how many other nights of the year provide such an amazing opportunity to put probabilistic theory to work? Now I know what you’re asking yourself: why on Earth is a search engine marketer writing about the Oscars?  Well, […]

Are All Impressions Created Equally?

Cracking the Mystery Behind Budget-Limited Impression Distribution Over the course of my career I’ve learned that the vast majority of paid search accounts will at some point be affected by budget limitations.  There are numerous reasons why budgets may become capped.  You may need to temporarily pull-back spend to adhere to internal budgets. Maybe you […]

Synapse SEM Introduces New Website and Revamped Service Offering

Synapse SEM, a Leader in Statistical Optimization, Enhances its SEO and PPC Service Offerings and Launches New Website. BOSTON, MA – September 22, 2014 – Synapse SEM™, a full-service search engine marketing firm with offices in Massachusetts and Connecticut, today announced it will be launching new services and a new website on October 1, 2014.  […]

Google Authorship: An Often Overlooked SEO Strategy

In the SEO world, quick and simple opportunities to boost performance are about as common as a cactus in Siberia.  The reality is that successful SEO strategies are dependent on intensive content development efforts, carefully optimized on-page tags, and a thorough attention to detail with your site’s technical health.  Those tasks don’t come easily, so […]

Guest Blogging is Alive and Well

Overview In a recent blog post, Google’s Matt Cutts discusses the pervasiveness of spammy guest blogging activities.  The head of Google’s Webspam team goes so far as to state, “So stick a fork in it: guest blogging is done; it’s just gotten too spammy.”  The purpose of this article is to clarify Cutt’s statements and […]

Driving Sales From Your Facebook Followers

It seems that just about every company has a Facebook page these days. Many companies are even devoting serious resources to develop new and fresh social content. From our perspective, it often seems that the motivation to join the Facebook fray is in itself ‘social.’ Companies need to have a Facebook page because their ‘competitors […]