2023 Agency Guide

Get the ultimate list of questions to ask potential performance marketing partners during the evaluation/RFP process. This guide covers important topics such as:

• Whether you should work with a specialized agency or an integrated agency
• How to get the agency’s best resources on your account
• How to negotiate management fees
• The importance of industry experience
• The importance of the firm’s technical capabilities, particularly for B2B tech and other lead gen companies
• How to leverage references to better evaluate (and potentially eliminate) potential partners
• Whether a larger agency or smaller agency is a better fit
• How to evaluate the agency’s client services capabilities and fit
• How many hours the agency will be allocating to your account each month, and the breakdown of that time