Synapse SEM Blog

success-without-silos

How Removing Silos Between Your Marketing And Technical Teams Can Help You Succeed In The SEM Space.

Search Engines are becoming smarter. Google, for instance, has recently shifted their model from connecting users to high-quality results, to also becoming a knowledge base in and of itself. The emergence of big data, predictive analytics, answer boxes, and knowledge graphs into Google Search has resulted in customizable results that aim to be more relevant […]

Attribution Intro With Visual IQ CMO Bill Muller

Cross-channel attribution is a hot topic these days.  We’ve been asked by many clients recently what they need to know about attribution and how it could be used to help improve their marketing results.  To get answers, we went to industry leader (and current client) Visual IQ and sat down with their CMO, Bill Muller. […]

attribution models for eCommerce

Why First Click Attribution is Critical For E-Commerce Companies

Picture yourself searching online for that special, “stand out” birthday gift for your dad, who is not exactly easy to impress.  You may start off searching for “best gifts for dad.” This search leads you to click on a paid search ad, advertising the perfect watch for Dad.  Right then and there, you click “buy […]

impact of google removing right hand rail

4 Ways the Removal of Right-Hand Rail Ads Impacts PPC

In late February of this year, Google confirmed that they will no longer be serving PPC ads in the right hand rail of the search results. While this came as a shock to many, it is something Google has been testing since 2010 and just recently decided to roll out permanently. The online giant has […]

blogging trends

Blogging Trends for Business Owners in 2016

Blogging has evolved greatly since its emergence in the 90s. What started simply as a lifecasting outlet for individual content creators has progressively matured into an integral part of every business’ digital strategy. Blogging is no longer limited to leisure and lifestyle. It is no longer exclusive to foodie writers, exercise gurus, and relationship connoisseurs. […]

Synapse SEM Forms Strategic Partnership with CohnReznick

GLASTONBURY, CT – March 18, 2016 – Synapse SEM™, a full-service search engine marketing firm with offices in Connecticut and Massachusetts, today announced it has formed an alliance with CohnReznick LLP, one of the leading accounting, tax, and advisory firms in the United States. Synapse SEM will provide a full-scope of search engine marketing services to […]

sem & seo trends for 2016

2016’s Top Search Engine Marketing Trends

2016 will be a revolutionary year for the digital marketing industry.  After a historic 2015, a year in which we saw mobile searches overtake desktop searches, industry analysts are projecting that digital media spend will overtake traditional channels like TV for the first time.  Apart from these macro changes, there are more technical developments that […]

How Google Determines Actual CPCs Will Surprise You

OK, so you’ve been investing in PPC advertising for years. You know how your KPIs are performing, and how much you’re spending each month. Your in-house team or agency reports back to you on overall performance and dazzles you with insightful and actionable analyses each week. You feel very comfortable with their PPC knowledge and […]

Advanced PPC Series: Your Test Results Can’t Be Trusted

Your Ad Copy Test Results Can’t Be Trusted: A Need-to-Read Article for Search Engine Marketers If you are like us, you’re constantly running A/B ad copy tests in your AdWords campaigns.  It’s possible that over the last several years you’ve been making the wrong decisions based on very misleading data. Many of us use metrics […]

Oscar Predictions 2015 Recap

Last night’s Oscars proved to be quite the spectacle, with Neil Patrick Harris walking around in his underwear and everyone finding out who John Legend’s and Common’s real names are.  The results were interesting as well, with only a handful of upsets.  Having taken it all in, there are a few things I noticed regarding […]