Synapse SEM Blog

Consider These Three Things To Succeed with Report Automation

Reporting, some folks refer to it as a necessary evil, and others call it a fundamental tool for business. No matter what your thoughts are on the matter, if you are reading this, it is because your reporting efforts are taking too much time, costing too much money, or are getting too complex. Hence, you have decided to look […]

ppc landing pages

Why Custom Landing Pages are More Important than Ever

“I’m afraid our paid search campaigns have plateaued; how do you expect to achieve the aggressive growth goals we have set for our account?” Stop me if you think you’ve heard this one before. As many can attest, you will find that most of the conversions and revenue you see from your campaigns will be […]

how to increase engagement on facebook

How to Drive Brand Engagement through Facebook Ads

Facebook is becoming too big to ignore.  The social media giant trumps all other social channels with more than 1.65 billion active users each month.  Over 66 percent of these users log into Facebook on a daily basis.  Each user spends an average of 21 minutes on Facebook each day. What does this mean for […]

what are expanded text ads

Check Out Google’s Newly Launched Beta: Expanded Text Ads

In the latest shake-up in the world of AdWords, Google rolled out a closed beta for expanded text ads starting in Q2 of 2016.  This update came soon after Google’s last big SERP change when they removed the right hand rail ads completely.  If you haven’t yet received the details surrounding this update, then you’re […]

success-without-silos

How Removing Silos Between Your Marketing And Technical Teams Can Help You Succeed In The SEM Space.

Search Engines are becoming smarter. Google, for instance, has recently shifted their model from connecting users to high-quality results, to also becoming a knowledge base in and of itself. The emergence of big data, predictive analytics, answer boxes, and knowledge graphs into Google Search has resulted in customizable results that aim to be more relevant […]

Attribution Intro With Visual IQ CMO Bill Muller

Cross-channel attribution is a hot topic these days.  We’ve been asked by many clients recently what they need to know about attribution and how it could be used to help improve their marketing results.  To get answers, we went to industry leader (and current client) Visual IQ and sat down with their CMO, Bill Muller. […]

attribution models for eCommerce

Why First Click Attribution is Critical For E-Commerce Companies

Picture yourself searching online for that special, “stand out” birthday gift for your dad, who is not exactly easy to impress.  You may start off searching for “best gifts for dad.” This search leads you to click on a paid search ad, advertising the perfect watch for Dad.  Right then and there, you click “buy […]

impact of google removing right hand rail

4 Ways the Removal of Right-Hand Rail Ads Impacts PPC

In late February of this year, Google confirmed that they will no longer be serving PPC ads in the right hand rail of the search results. While this came as a shock to many, it is something Google has been testing since 2010 and just recently decided to roll out permanently. The online giant has […]

blogging trends

Blogging Trends for Business Owners in 2016

Blogging has evolved greatly since its emergence in the 90s. What started simply as a lifecasting outlet for individual content creators has progressively matured into an integral part of every business’ digital strategy. Blogging is no longer limited to leisure and lifestyle. It is no longer exclusive to foodie writers, exercise gurus, and relationship connoisseurs. […]

Synapse SEM Forms Strategic Partnership with CohnReznick

GLASTONBURY, CT – March 18, 2016 – Synapse SEM™, a full-service search engine marketing firm with offices in Connecticut and Massachusetts, today announced it has formed an alliance with CohnReznick LLP, one of the leading accounting, tax, and advisory firms in the United States. Synapse SEM will provide a full-scope of search engine marketing services to […]