Synapse SEM Blog

investing in search

4 Considerations When Determining Your PPC and SEO Budgets

One of the most common questions that arises in the world of digital marketing is, ‘how do I most effectively allocate my digital marketing budget?’ This question comes up frequently amongst our clients, and unfortunately there is no cut and dry response.  The answer to this question depends upon many factors, but for the purpose […]

content marketing mistakes

6 Rookie SEO Mistakes Bringing Down Your Content Marketing Strategy

Business owners, CMOs, marketing VPs – step up to the plate.  If your website is falling below page one in Google, or struggling to rank at all, you may feel like your digital marketing efforts are at a loss.  You may be losing quality traffic and qualified leads or sales to your competitors.  You may […]

Enhanced CPC vs. Manual Bidding Test

Many search marketers may be afraid to admit it, but we aren’t always perfect. There are always some things that can be done better but great search marketers know when to admit these faults and allow for a little help. Recently we learned that Google AdWords had recently adjusted their enhanced CPC bidding strategy to […]

How to Grow Your RLSA Campaigns with Similar Audiences

If you are a Google advertiser you have, without a doubt, been plagued with the client’s request of “How do we grow more traffic?” Growing traffic for any search engine marketer isn’t exactly a difficult task. You can increase bids, target new locations, or switch up your match types. You can launch Display or Remarketing […]

google mobile updates

The Impact of Google’s Latest Mobile Updates

Earlier in August, Google unveiled multiple changes to their mobile market that will significantly impact overall paid search marketing strategies. First, cross device conversions will now automatically be tracked under all conversions within AdWords.  Second, Google will be making long-awaited changes to their device level bidding. Both of these updates will allow more control over […]

The Ins and Outs of Competitor Keyword Bidding for PPC

One of the greatest things about PPC is that if there is a query with enough search volume, you can likely bid on it. Not only that, but you can have your brand showing front and center on a search engine results page for that query as well. That is just one of the benefits […]

googles eta performance

What You Need to Know About Google’s Expanded Text Ads

In our latest blog post regarding expanded text ads (ETAs), we talked about the expected outcomes of running expanded text ads within your campaigns.  Now that we’ve had these ads live for a few months for several of our clients, we found some surprising results and unexpected outcomes. When first launching this new ad format […]

google answer box

Landing the Featured Snippets Spot in Google

Since its inception, Google has tried to satisfy searchers’ intent and deliver the most streamlined user experience. And with each update, each algorithm, each new feature, the search engine superstar gets closer to the mark. Featured Snippets, first introduced back in 2014, are one of Google’s greatest strides in meeting searchers’ needs.  They replace syntax […]

view through conversion tracking

What Role Do View-Through Conversions Play in the Display Network?

Just about everyone who has used the internet is familiar with seeing those pesky Remarketing ads. In fact, every time I tell someone that I work in the digital marketing field, it almost is directly followed by the same question, “Are you the ones that make those creepy ads that follow me around on every […]

Consider These Three Things To Succeed with Report Automation

Reporting, some folks refer to it as a necessary evil, and others call it a fundamental tool for business. No matter what your thoughts are on the matter, if you are reading this, it is because your reporting efforts are taking too much time, costing too much money, or are getting too complex. Hence, you have decided to look […]