4 Best AI Video Generators for Marketing in 2024

As businesses increasingly invest in video content, the numbers speak for themselves. According to HubSpot’s State of Marketing Report, 87% of video marketers confirm that incorporating video content has led to an increase in traffic to their websites. Additionally, 80% of video marketers say that incorporating video content has directly contributed to increased sales.

In light of these compelling statistics and the evolving landscape of content creation, AI video generators have emerged as transformative tools. An AI video generator can effectively simplify the video creation process by leveraging advanced algorithms to automate tasks from script analysis to visual editing. This transformative tool not only streamlines content creation but also enhances the overall quality of videos, enabling businesses to respond to the increasing demand for engaging visual content in today’s digital marketing landscape. In this guide, we will discuss some of the best AI video tools on the market today, their key features, pricing, and other functionalities you should be looking for if you’re interested in using AI to improve your video workflow.

Why Adopt an AI Video Tool to Streamline Video Creation?

AI enhances video creation by automating and streamlining various tasks, from script analysis to visual editing. This results in a considerable reduction in the time and effort traditionally required for video production. The benefits of integrating AI into the creative workflow are multifaceted. First and foremost is the remarkable speed at which AI can generate high-quality videos, enabling marketers to meet tight deadlines and keep up with the demands of a fast-paced digital landscape. Moreover, AI’s efficiency is evident in its capacity to handle repetitive tasks, allowing individual creators to focus on more strategic and creative aspects. Additionally, the customization capabilities of AI video generators empower marketers to tailor content to specific audiences, ensuring relevance and resonance. Overall, AI Video generators are both time and cost-efficient in producing personalized video content.

4 Best AI Video Generators

An AI video generator can be a valuable asset for your business and marketing strategy. However, with so many options out there, how can you choose the right tool for your needs? Below, we explore four standout AI video generators—Lumen5, InVideo AI, Biteable, and Synthesia. Each tool has earned its place in the spotlight for distinct reasons, ranging from user-friendly interfaces to advanced script automation, robust analytics capabilities, and cutting-edge AI avatar creation.

  • Lumen5: Best for its easy-to-use interface
  • InVideo AI: Best for script automation
  • Biteable: Best for robust analytics
  • Synthesia: Best for AI avatar creation


If you are just diving into the creative scene, Lumen5 is the ideal AI video generator with an easy-to-use interface that plays nicely with all skill levels. Lumen5 is particularly effective in emphasizing and visualizing text-based content, making it suitable for transforming articles and blog posts into video format using the blog link or any written content.


  • Text-to-Video: It excels at turning text content, such as your existing blog posts, into engaging videos, suitable for content repurposing.
  • AI Voices: Users can easily switch between over 40 different voices while creating their videos.


  • Limited Customization: While efficient, Lumen5’s customization options might be more limited compared to other platforms.
  • Considerable Delay on video playback/preview 


  • Community: $0 for up to five videos per month
  • Basic: $19 per month, billed yearly, or $29 billed monthly
  • Starter: $59 per month, billed yearly, or $79 billed monthly
  • Professional:$149 per month, billed yearly, $199 billed monthly 
  • Enterprise:  Custom pricing tailored to specific needs

InVideo AI

InVideo AI is renowned for its ability to generate impressive videos by automatically generating scripts based on the user’s text prompts. Simply convey your intentions in plain English, and the tool brings your vision to life. The more detailed your prompt, the better your results. Additionally, you can reference any blog post from the web to create your script. 


  • AI-Powered Script Generation: Generate scripts effortlessly using AI with basic text prompts
  • Effortless Clip Replacement: Seamlessly replace clips or scripts automatically generated by the AI tool with alternative options from the stock library or personal album
  • Easy Edit: Instead of manually editing the script or searching for additional images, users can provide comments to edit the video.


  • Considerable lag during export and video editing.
  • Limited script input: For any script or blog post, there is a 50-line cap when using InVideo’s AI-powered video generator. 


  • Free: $0 for 10 mins/week of AI generation and 4 videos per week with InVideo logo
  • Plus: $20 per month, billed monthly, or $240 billed yearly
  • Max: $48 per month, billed monthly, or $576 billed yearly


Compared to other AI-powered video generators, Biteable stands out by providing a robust analytics suite that offers real-time insights into viewer engagement, locations, and overall video performance. This feature empowers creators to refine their content strategy based on data-driven insights. Additionally, Biteable allows users to collaborate on video creation within the platform, streamlining the collaborative process.



  • Collaboration: Team members can create together within the platform.
  • Real-Time Analytics for Effective Video Marketing: The analytics suite includes viewer, engagement, and location insights, empowering creators to refine content based on performance and enhance overall video effectiveness.
  • Extensive Template Collection: With over 5,000 project templates tailored for specific occasions or purposes, such as  “thank you” messages, celebration videos, and education videos, users can choose from a diverse range of themes and options. Additionally, exclusive premium templates are accessible to Business and Unlimited plan users.


  • Challenging Editing Process: Editing the video is not as easy and intuitive as other alternatives on the market.
  • Pricing Tiers: Some advanced features might be available only in higher-priced plans.


  • Pro: $49 per month, billed monthly, or $588 billed yearly
  • Premium: $99 per month, billed monthly, or $1,188 billed yearly
  • Business: Custom pricing tailored to specific needs


Synthesia is best known for its AI avatars: users can choose between more than 140 AI avatars. Users can create their own avatars and gendered audio in more than 120 languages. This feature is particularly advantageous for companies aiming to establish a distinctive visual identity in a crowded digital space.


  • AI Avatars Selection: Natural-sounding AI avatars and extensive artificial intelligence avatar library, and collaborative elements, including over 140 AI avatars and more than 120 languages.
  • Customization Options: Tailor videos with customizable backgrounds and branding colors, providing a unique visual identity.
  • Collaborative Elements: Facilitate collaboration by easily sharing internal video links with other users for direct feedback on the platform’s feed.


  • Limited Emotional Expression: The avatars, lacking diverse facial expressions and the ability to convey human emotion, result in videos that may come across as robotic and clinical.
  • Limited Scalability: The manual production of each video limits scalability, posing challenges for users in terms of efficiently handling larger-scale video production tasks.


  • Starter: $22 per month, billed monthly, or $264 billed yearly
  • Creator: $67 per month, billed monthly, or $804 billed yearly
  • Enterprise: Custom pricing tailored to specific needs

What To Consider When Choosing an AI Video Creator

Each AI video generator presents unique strengths and considerations. Lumen5 excels in ease of use, InVideo AI stands out for its AI-powered script generation, Biteable offers versatility and real-time analytics, and Synthesia brings innovation with its extensive AI avatar library. Understanding the distinctive strengths and considerations of each AI video generator is crucial in selecting the right tool tailored to specific creative needs.

With capabilities that range from automating intricate editing tasks to providing efficient customization options, AI video generator becomes an asset in crafting valuable and impactful videos. This empowers businesses to generate high-quality videos swiftly and with enhanced customization options, saving both time and resources while ensuring a consistent and professional aesthetic across all video content. Therefore, we strongly encourage businesses to explore and experiment with various AI video generators to optimize their efficiency in video content creation. When choosing a platform, make sure to prioritize your specific objectives and needs. Consider factors such as the desired level of customization, collaboration features, and budget constraints before making a selection.

If you have any questions regarding AI-generated content or have more general content development and optimization needs, please contact us by email at sales@synapsesem.com.