Entries by Karen Situ

4 Best AI Video Generators for Marketing in 2024

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As businesses increasingly invest in video content, the numbers speak for themselves. According to HubSpot’s State of Marketing Report, 87% of video marketers confirm that incorporating video content has led to an increase in traffic to their websites. Additionally, 80% of video marketers say that incorporating video content has directly contributed to increased sales. In […]

What You Need to Know About the Data-Driven Attribution Model In GA4

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First click, linear, time decay, and position-based attribution models are going away across Google Ads and Google Analytics Starting in May 2023, Google will remove the ability to select first click, linear, time decay, and position-based attribution models for conversion actions in Google Ads that do not already use one of these models. Starting in […]