Entries by synapse

Driving Sales From Your Facebook Followers

It seems that just about every company has a Facebook page these days. Many companies are even devoting serious resources to develop new and fresh social content. From our perspective, it often seems that the motivation to join the Facebook fray is in itself ‘social.’ Companies need to have a Facebook page because their ‘competitors […]

Is Your Anchor Text Diversified?

How to Evaluate Your Anchor Text Profile: Google’s latest algorithmic update, dubbed “Penguin,” is carefully evaluating anchor text diversification when determining website rankings.  In this article we will demonstrate how to evaluate your anchor text profile. Read the full article

Making Optimization Signficant: The Role of Statistical Analysis

Paul Benson and Mark Casali, co-founders of the online marketing firm Synapse SEM, LLC, have been published in the Search Marketing Standard Magazine.  Following an intensive research project with Babson College Professor Dessislava Pachamanova, Ph.D., Synapse SEM has developed a new suite of statistical applications and tools.  The corresponding article “Making Optimization Significant: The Role […]

Paid Search Branded Campaigns: Effective or Excessive?

Every paid search campaign we build seems to elicit the same response.  No matter who the client is—a small local business, or a fortune 500 company—every client questions whether our campaigns should include branded keywords and ads.  In other words, should the campaign target keywords that include the company name and similar iterations? We understand […]

Is Your Bid Op Tool Worth The Cost?

By Paul Benson Thousands of online advertisers in the U.S. rely on bid optimization tools (BOTs) to make their paid search campaigns more efficient.  These software “solutions” or “platforms” which typically leverage rule-based or algorithmic bidding, claim the upper hand against manual bidding strategies.  While it’s certainly true that in some cases these tools vastly […]

Google Introduces AdWords For Video

Earlier this spring, Google expanded their paid search advertising capabilities by launching their new video advertising platform “AdWords for Video.”  The program’s launch immediately turned video content advertising into an affordable, targetable, and measurable medium.  AdWords for Video operates under a pay-per-view model where the advertiser is only charged when users have watched their video […]

Synapse SEM Published In Search Marketing Standard Magazine

Boston—May 29, 2012—Paul Benson and Mark Casali, co-founders of the online marketing firm Synapse SEM, LLC, have been published in the Search Marketing Standard Magazine this week.  Following an intensive research project with Babson College Professor Dessislava Pachamanova, Ph.D., Synapse SEM has developed a new suite of statistical applications and tools.  The corresponding article “The […]

Implementing Segmented ROI Analysis

By Mark Casali To succeed in online marketing, an agency must be committed to adaptation, innovation, and, of course, optimization.  The industry seems to produce a never ending array of methods to improve and refine account performance, but as search marketers, our very own measure of success remains a stagnant and undeveloped concept.  Return on […]

Synapse SEM Launches New Content Writing Services

Boston—May 14, 2012— Synapse SEM is pleased to announce that it will be offering content writing services to existing and prospective Synapse clients starting June 1st.  Synapse SEM, known for its comprehensive SEO audits and consulting services, identified a growing need for writing services among existing and prospective clients.  As co-founder Paul Benson stated, “When […]

Synapse SEM Speaks at SES

Boston—January 9, 2012—Paul Benson, Co-founder of online marketing firm Synapse SEM, LLC, has been selected as a featured speaker at the upcoming SES Conference in San Diego.  Mr. Benson will be introducing Synapse SEM’s new suite of statistical applications during the Advanced Paid Search Tactics session, which will be held on Thursday, February 9th at […]

Synapse SEM, LLC Joins Greater Boston Chamber of Commerce

Boston– Dec. 22, 2011– Synapse SEM, a full service online marketing firm, today announced its membership in the Greater Boston Chamber of Commerce.  The Greater Boston Chamber of Commerce will help Synapse SEM reach its target industries while solidifying their brand in the Boston business community. “The Greater Boston Chamber of Commerce will offer Synapse […]

Synapse SEM On-Boards Pharmatron, Inc.

Boston—November 21, 2011– Synapse SEM, a full service online marketing firm, today announced Pharmatron, Inc. as their newest client.  Pharmatron, Inc. manufactures manual, semi-automatic, and automatic solid dosage form testing equipment for the pharmaceutical industry.  Their testing equipment is used to determine the weight, thickness, width, diameter, and hardness (break force) of tablets. Synapse SEM […]

Synapse SEM On-Boards leading Career College in Connecticut

Glastonbury—September 1, 2011– Synapse SEM, a full service online marketing firm, today announced Stone Academy, a leading career college in the Connecticut market, as their newest client.  Stone Academy specializes in offering accelerated LPN, Medical Assisting, Medical Office Administration, and Certified Nursing Assistant degree and certification programs. Synapse SEM Co-Founder, Mark Casali, CPA, commented that […]

Synapse SEM Officially Launches

Synapse SEM to Provide Comprehensive Online Marketing Services Boston, MA and Glastonbury, CT—May 06, 2011—Paul Benson and Mark Casali announced today the launch of Synapse SEM, LLC, a full-service online marketing firm focusing on the software, education, and professional services industries. “Synapse SEM will be a data driven firm.  We provide our customers actionable insights […]