Synapse SEM Speaks at SES

Boston—January 9, 2012—Paul Benson, Co-founder of online marketing firm Synapse SEM, LLC, has been selected as a featured speaker at the upcoming SES Conference in San Diego.  Mr. Benson will be introducing Synapse SEM’s new suite of statistical applications during the Advanced Paid Search Tactics session, which will be held on Thursday, February 9th at 2:30pm PST.

The tools to be introduced help search marketers make better decisions and obtain deeper insights from the data they analyze every day.  “Despite more advanced functionality, paid search advertisers are still faced with the challenge of deciding when to act based on the data at hand.  With our tools, advertisers can more accurately determine when to pull non-performing keywords and campaigns offline, how long to run A/B tests, and when changes in key metrics exceed normal fluctuations.  I look forward to introducing these tools and the underlying methodologies at SES this month,” says Mr. Benson.

About Synapse SEM
Synapse SEM is a full service online marketing firm that leverages robust data analysis and statistics to provide its clients with deeper insights and uncover otherwise overlooked opportunities.  With core competencies in paid search advertising, search engine optimization, social media marketing, mobile advertising and conversion optimization, the company develops, implements, and executes online marketing strategies focused on maximizing its clients’ ROI.  Leveraging proprietary data analysis techniques and experienced subject matter experts, the agency is committed to achieving unparalleled results and providing the highest quality of service to its clients.

For more information on Synapse SEM, LLC, call 781-591-0752 or visit