Blogging Trends for Business Owners in 2016
Blogging has evolved greatly since its emergence in the 90s. What started simply as a lifecasting outlet for individual content creators has progressively matured into an integral part of every business’ digital strategy. Blogging is no longer limited to leisure and lifestyle. It is no longer exclusive to foodie writers, exercise gurus, and relationship connoisseurs. […]
2016’s Top Search Engine Marketing Trends
2016 will be a revolutionary year for the digital marketing industry. After a historic 2015, a year in which we saw mobile searches overtake desktop searches, industry analysts are projecting that digital media spend will overtake traditional channels like TV for the first time. Apart from these macro changes, there are more technical developments that […]
How Google Determines Actual CPCs Will Surprise You
OK, so you’ve been investing in PPC advertising for years. You know how your KPIs are performing, and how much you’re spending each month. Your in-house team or agency reports back to you on overall performance and dazzles you with insightful and actionable analyses each week. You feel very comfortable with their PPC knowledge and […]
Advanced PPC Series: Your Test Results Can’t Be Trusted
Your Ad Copy Test Results Can’t Be Trusted: A Need-to-Read Article for Search Engine Marketers If you are like us, you’re constantly running A/B ad copy tests in your AdWords campaigns. It’s possible that over the last several years you’ve been making the wrong decisions based on very misleading data. Many of us use metrics […]
Oscar Predictions 2015 Recap
Last night’s Oscars proved to be quite the spectacle, with Neil Patrick Harris walking around in his underwear and everyone finding out who John Legend’s and Common’s real names are. The results were interesting as well, with only a handful of upsets. Having taken it all in, there are a few things I noticed regarding […]
Oscar Predictions 2015: Beat My Ballot and Win a Free PPC Audit
The Oscars are right around the corner. If you’re like me, you’re jittery with anticipation. After all, how many other nights of the year provide such an amazing opportunity to put probabilistic theory to work? Now I know what you’re asking yourself: why on Earth is a search engine marketer writing about the Oscars? Well, […]
