Google, Bing, and other major search engines have been encouraging webmasters to use structured data for years now. Still, only 17 percent of marketers are using structured data markup on their websites today. With incentives like enriched organic search results, it’s a wonder why so many websites have yet to take this step. Or maybe, […]
About Sara Burgess
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Entries by Sara Burgess
Today, consumers are putting mobile first. Increasingly (and habitually), more of us are turning to our smartphones during moments of need – to ask a question, find a solution, reach a local business, and even to book travel or search for a new home. According to Google, 96 percent of smartphone owners today use their […]
In both March and April 2018, Google made broad updates to their core algorithm. Then, on August 1, 2018, yet another core algorithm update – the so-called “Medic” update – was rolled out. What did they all have in common? SEO pros like Glenn Gabe speculate these algo updates all revolved around content quality and […]
***March 2018 Update: During the weekend of March 9, 2018, Google rolled out a “broad core algorithm update,” which doesn’t happen every day. Older, major algorithm updates like Panda, for example, are now part of Google’s core algorithm. Google has yet to provide details of the March 2018 update, however, did leave us with this: “As with any update, […]
When most people think “content,” they think “creative.” I know I did. Coming from a creative writing background, I was a firm believer that the best content was driven by out-of-the-box thinking and a convincing storyline. I knew that to be the best, to stand out, organizations needed to consistently put out engaging, memorable, and […]
Search engine optimization (SEO) is a critical asset to any inbound marketing strategy. A sound approach to SEO will land you strong rankings, relevant search traffic, as well as leads and sales. According to industry experts, 70 percent of users today choose to click on the organic listings in Google’s SERP. And with nearly a […]
Business owners, CMOs, marketing VPs – step up to the plate. If your website is falling below page one in Google, or struggling to rank at all, you may feel like your digital marketing efforts are at a loss. You may be losing quality traffic and qualified leads or sales to your competitors. You may […]
Since its inception, Google has tried to satisfy searchers’ intent and deliver the most streamlined user experience. And with each update, each algorithm, each new feature, the search engine superstar gets closer to the mark. Featured Snippets, first introduced back in 2014, are one of Google’s greatest strides in meeting searchers’ needs. They replace syntax […]
Facebook is becoming too big to ignore. The social media giant trumps all other social channels with more than 1.65 billion active users each month. Over 66 percent of these users log into Facebook on a daily basis. Each user spends an average of 21 minutes on Facebook each day. What does this mean for […]
Blogging has evolved greatly since its emergence in the 90s. What started simply as a lifecasting outlet for individual content creators has progressively matured into an integral part of every business’ digital strategy. Blogging is no longer limited to leisure and lifestyle. It is no longer exclusive to foodie writers, exercise gurus, and relationship connoisseurs. […]