Are All Impressions Created Equally?
Cracking the Mystery Behind Budget-Limited Impression Distribution Over the course of my career I’ve learned that the vast majority of paid search accounts will at some point be affected by budget limitations. There are numerous reasons why budgets may become capped. You may need to temporarily pull-back spend to adhere to internal budgets. Maybe you […]
Google Authorship: An Often Overlooked SEO Strategy
In the SEO world, quick and simple opportunities to boost performance are about as common as a cactus in Siberia. The reality is that successful SEO strategies are dependent on intensive content development efforts, carefully optimized on-page tags, and a thorough attention to detail with your site’s technical health. Those tasks don’t come easily, so […]
Guest Blogging is Alive and Well
Overview In a recent blog post, Google’s Matt Cutts discusses the pervasiveness of spammy guest blogging activities. The head of Google’s Webspam team goes so far as to state, “So stick a fork in it: guest blogging is done; it’s just gotten too spammy.” The purpose of this article is to clarify Cutt’s statements and […]
Driving Sales From Your Facebook Followers
It seems that just about every company has a Facebook page these days. Many companies are even devoting serious resources to develop new and fresh social content. From our perspective, it often seems that the motivation to join the Facebook fray is in itself ‘social.’ Companies need to have a Facebook page because their ‘competitors […]
Is Your Anchor Text Diversified?
How to Evaluate Your Anchor Text Profile: Google’s latest algorithmic update, dubbed “Penguin,” is carefully evaluating anchor text diversification when determining website rankings. In this article we will demonstrate how to evaluate your anchor text profile. Read the full article
Making Optimization Signficant: The Role of Statistical Analysis
Paul Benson and Mark Casali, co-founders of the online marketing firm Synapse SEM, LLC, have been published in the Search Marketing Standard Magazine. Following an intensive research project with Babson College Professor Dessislava Pachamanova, Ph.D., Synapse SEM has developed a new suite of statistical applications and tools. The corresponding article “Making Optimization Significant: The Role […]
