Making Optimization Signficant: The Role of Statistical Analysis

Paul Benson and Mark Casali, co-founders of the online marketing firm Synapse SEM, LLC, have been published in the Search Marketing Standard Magazine.  Following an intensive research project with Babson College Professor Dessislava Pachamanova, Ph.D., Synapse SEM has developed a new suite of statistical applications and tools.  The corresponding article “Making Optimization Significant: The Role of Statistical Analysis,” co-authored with Dr. Pachamanova, explains how these tools can be introduced to help search marketers make better decisions and obtain deeper insights from the data they analyze every day.

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