The Ins and Outs of Competitor Keyword Bidding for PPC
One of the greatest things about PPC is that if there is a query with enough search volume, you can likely bid on it. Not only that, but you can have your brand showing front and center on a search engine results page for that query as well. That is just one of the benefits […]
What You Need to Know About Google’s Expanded Text Ads
In our latest blog post regarding expanded text ads (ETAs), we talked about the expected outcomes of running expanded text ads within your campaigns. Now that we’ve had these ads live for a few months for several of our clients, we found some surprising results and unexpected outcomes. When first launching this new ad format […]
Landing the Featured Snippets Spot in Google
Since its inception, Google has tried to satisfy searchers’ intent and deliver the most streamlined user experience. And with each update, each algorithm, each new feature, the search engine superstar gets closer to the mark. Featured Snippets, first introduced back in 2014, are one of Google’s greatest strides in meeting searchers’ needs. They replace syntax […]
What Role Do View-Through Conversions Play in the Display Network?
Just about everyone who has used the internet is familiar with seeing those pesky Remarketing ads. In fact, every time I tell someone that I work in the digital marketing field, it almost is directly followed by the same question, “Are you the ones that make those creepy ads that follow me around on every […]
Consider These Three Things To Succeed with Report Automation
Reporting, some folks refer to it as a necessary evil, and others call it a fundamental tool for business. No matter what your thoughts are on the matter, if you are reading this, it is because your reporting efforts are taking too much time, costing too much money, or are getting too complex. Hence, you have decided to look […]
Why Custom Landing Pages are More Important than Ever
“I’m afraid our paid search campaigns have plateaued; how do you expect to achieve the aggressive growth goals we have set for our account?” Stop me if you think you’ve heard this one before. As many can attest, you will find that most of the conversions and revenue you see from your campaigns will be […]
