Advanced PPC Series: Your Test Results Can’t Be Trusted
Your Ad Copy Test Results Can’t Be Trusted: A Need-to-Read Article for Search Engine Marketers If you are like us, you’re constantly running A/B ad copy tests in your AdWords campaigns. It’s possible that over the last several years you’ve been making the wrong decisions based on very misleading data. Many of us use metrics […]
Oscar Predictions 2015 Recap
Last night’s Oscars proved to be quite the spectacle, with Neil Patrick Harris walking around in his underwear and everyone finding out who John Legend’s and Common’s real names are. The results were interesting as well, with only a handful of upsets. Having taken it all in, there are a few things I noticed regarding […]
Oscar Predictions 2015: Beat My Ballot and Win a Free PPC Audit
The Oscars are right around the corner. If you’re like me, you’re jittery with anticipation. After all, how many other nights of the year provide such an amazing opportunity to put probabilistic theory to work? Now I know what you’re asking yourself: why on Earth is a search engine marketer writing about the Oscars? Well, […]
Are All Impressions Created Equally?
Cracking the Mystery Behind Budget-Limited Impression Distribution Over the course of my career I’ve learned that the vast majority of paid search accounts will at some point be affected by budget limitations. There are numerous reasons why budgets may become capped. You may need to temporarily pull-back spend to adhere to internal budgets. Maybe you […]
Google Authorship: An Often Overlooked SEO Strategy
In the SEO world, quick and simple opportunities to boost performance are about as common as a cactus in Siberia. The reality is that successful SEO strategies are dependent on intensive content development efforts, carefully optimized on-page tags, and a thorough attention to detail with your site’s technical health. Those tasks don’t come easily, so […]
Guest Blogging is Alive and Well
Overview In a recent blog post, Google’s Matt Cutts discusses the pervasiveness of spammy guest blogging activities. The head of Google’s Webspam team goes so far as to state, “So stick a fork in it: guest blogging is done; it’s just gotten too spammy.” The purpose of this article is to clarify Cutt’s statements and […]
