SEO in an Age of High Quality Content: Google’s Updated Search Quality Guidelines & E-A-T-ing Your Way to Great Content
In both March and April 2018, Google made broad updates to their core algorithm. Then, on August 1, 2018, yet another core algorithm update – the so-called “Medic” update – was rolled out. What did they all have in common? SEO pros like Glenn Gabe speculate these algo updates all revolved around content quality and […]
Google AdWords Has Changed as We Know It
Millions of businesses around the world have relied on Google AdWords. In July, Google announced that AdWords would soon become unavailable. In its place would be a more efficient and streamlined interface with an entirely new brand, Google Ads. Here we will discuss some of the positive and negative changes in the transition to the […]
Get Ahead of the Game with Google’s New Expanded Text Ad & RSA Updates
Google has recently announced yet another impactful change to their ad format. In 2016, expanded text ads were unveiled, essentially revolutionizing the basic paid search ad. With these ads, advertisers were granted a second headline, along with a longer description line of 80 characters. Now, Google has come out again and revealed that the format […]
A Year in Review: Google Algorithm Updates That Affected Your SEO in 2017
***March 2018 Update: During the weekend of March 9, 2018, Google rolled out a “broad core algorithm update,” which doesn’t happen every day. Older, major algorithm updates like Panda, for example, are now part of Google’s core algorithm. Google has yet to provide details of the March 2018 update, however, did leave us with this: “As with any update, […]
How the AdWords Budget Update is Impacting Advertisers
Back in October Google announced they were making some changes, and campaigns would now be eligible to spend up to twice their daily budget. Here we discuss the background on that change, feedback from around the industry, and how it has impacted Synapse clients. The Update: Beginning October 4, 2017, Google announced their AdWords […]
Starting Fresh: Rethinking PPC Ad Copy Testing
If you are like us, then you can appreciate how useful AdWords can be to determine the right message to distribute to your customers. Ad copy testing is an important component of optimizing your campaigns and should be done regularly. The question is, what is the best way to do it? In this article, we’ll […]
