Many PPC budgets are determined by a company’s overall marketing dollars, but what should you actually spend each month? It can be difficult to determine exactly how much you should budget for with a PPC program, as there are various factors to consider. At Synapse, we have determined a method to determine optimal budgets and […]
Strategic targeting in a campaign can have many impactful benefits: increased site traffic, increased conversion rates, improved efficiency and higher return on investment. Monitoring bidding and conversion volume can only go so far to improve efficiency. Below we will discuss three targeting techniques and how they can play an integral role in increasing your return […]
Millions of businesses around the world have relied on Google AdWords. In July, Google announced that AdWords would soon become unavailable. In its place would be a more efficient and streamlined interface with an entirely new brand, Google Ads. Here we will discuss some of the positive and negative changes in the transition to the […]
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