It’s no secret that a/b testing is imperative to a successful paid search program—but what does that mean, and what can it look like? There are several approaches you can take when running tests for your paid search campaigns. Maybe you are testing landing pages, running new ad copy, or trying to determine the best […]
About Ally Doucette
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Entries by Ally Doucette
Have you recently migrated to GA4 but are still getting up to speed on the actual differences (the good and the bad) between GA4 and Universal Analytics? If so, this blog is for you! By now we’ve all heard of Google Analytics 4 (GA4) and a majority of us have spent hours and resources migrating […]
Google Ads has recently announced they will follow suit with Facebook to change the allowed targeting options for housing, employment, and credit companies. Will your organization be affected? We have put together a guide outlining not only who will be affected, but exactly what this targeting change entails: What Targeting Changes Has Google Made? If […]
Many PPC budgets are determined by a company’s overall marketing dollars, but what should you actually spend each month? It can be difficult to determine exactly how much you should budget for with a PPC program, as there are various factors to consider. At Synapse, we have determined a method to determine optimal budgets and […]
Strategic targeting in a campaign can have many impactful benefits: increased site traffic, increased conversion rates, improved efficiency and higher return on investment. Monitoring bidding and conversion volume can only go so far to improve efficiency. Below we will discuss three targeting techniques and how they can play an integral role in increasing your return […]
Millions of businesses around the world have relied on Google AdWords. In July, Google announced that AdWords would soon become unavailable. In its place would be a more efficient and streamlined interface with an entirely new brand, Google Ads. Here we will discuss some of the positive and negative changes in the transition to the […]