How Google’s Infinite Scroll Impacted the SERP for Good
“No one clicks over to Page 2”. We’ve all heard this timeless quip, that no one in their right mind would ever be so...
GA4 POV: Top 3 Benefits and Challenges
Have you recently migrated to GA4 but are still getting up to speed on the actual differences (the good and the bad)...Top 5 AI SEO Tools of 2023 (+ How to Use AI for SEO and Content Marketing)
No matter where you stand on AI, it’s no longer something we can ignore. In 2022 alone, AI companies received $1.37...
What is the Google Product Reviews System, and What Does it Mean for Your Digital Marketing Strategy?
Reviews are incredibly impactful – and essential – for business marketing and profitability. According...
How to Export Google Analytics Data to BigQuery
Google has announced that Universal Analytics will be sunsetting on July 1, 2023. Per their website, “On July 1,...
How to Avoid Sampling When Exporting Universal Analytics Data
Synopsis: Options are limited if you’re looking to avoid sampling when exporting your historical universal analytics...
How to Use Impression Share to Project PPC Budget
PPC advertising budgets can be one of the most difficult tasks for marketers to figure out as there are many factors...
The Benefits of Investing in B2B Paid Review Sites Like Gartner’s Digital Market
It’s no secret that reviews are pivotal to the success of your business, regardless of the industry. Whether you are...
How the Top Social Platforms are Bending to Gen Z
Move over Millennials, Gen Z is calling the shots now. They may be young, and their purchasing power has yet to be...
