Entries by Alison Klein

Content Marketing in the Age of AI: 5 Tips for SEO Specialists

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In today’s digital landscape, content marketing is a critical component of any successful company strategy. According to the Content Marketing Institute, 73% of B2B marketers and 70% of B2C marketers use content marketing as part of their overall marketing strategy. However, to stand out in the vast sea of content, businesses and SEO specialists are […]

Reels. Shorts. TikToks. How The Consumption of Video is Evolving

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In today’s digital age, video content has become an integral part of our daily lives. In fact, 93% of social media marketers say video is a vital component of their social media strategy. Video has been a buzzword in marketing for years, and today brands are using it to establish a clear voice and devoted […]

How to Prepare Your SEO Strategy for 2023

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With roughly 9 billion Google searches happening on a daily basis around the world, it would be an understatement to say that competition in the search engine optimization (SEO) world is fierce. Everyone is vying to rank in that number one position for their respective search queries. Strategists are constantly adjusting and refining the on-page […]