Entries by Isha Liu

Guide to the GA4 BigQuery Export

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The switch from Universal Analytics to Google Analytics 4 (GA4) has come with both benefits and challenges for marketers. One of the most exciting benefits on the data analysis and warehousing front is the free (no 360 required!) BigQuery link.   This link allows you to seamlessly export your GA4 data into Google BigQuery—a powerful, fully […]

What is the Google Product Reviews System, and What Does it Mean for Your Digital Marketing Strategy?

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Reviews are incredibly impactful – and essential – for business marketing and profitability. According to a recent study, over 99% of online shoppers refer to reviews when making purchase decisions, making them the top factor impacting consumer choices. (Source: Power Reviews) However, reviews don’t just influence buying behavior – they can also boost your business’ […]