What Google’s Recent SERP Change Means for Brands and the Future of Search
On September 10th, 2025, Google made a major, but not-immediately-apparent, change to how the SERP is populated. Users likely didn’t notice any difference, but marketers and fellow SEOs are up in arms. In my own world as an SEO consultant, this update has changed how I...
Our POV: How AI Overviews and Multi-Ad Serving are Reshaping Paid Search
AI Overviews Changed SEO, But What About PPC?
As our own data and industry data have confirmed, Google AI Overviews (AIOs) have hurt organic traffic. In fact, our clients are experiencing a 20%-40% YoY decline in organic traffic since AIO frequency spiked back in March 2025....
ChatGPT Atlas Launches Chrome Competitor on MacOS
ChatGPT Atlas
On October 21, OpenAI launched its long-awaited browser: ChatGPT Atlas. The new browser is a direct competitor to Chrome, with new AI capabilities that blend a traditional web-browsing experience with the customization, intuitiveness, and automation that...
How to Rank in AI Overviews: 7 Tips to Reach the Top
The advent of AI Overviews is, without a doubt, the most monumental change we’ve seen in search as we know it. (Well, at least in my ten-year tenure so far.) And as much as you might want to ignore them, AI Overviews are here to stay. Prevalence of these results have...
How to Tell If AI Overviews Are Impacting Your Site
Google’s AI Overviews have fundamentally changed the search engine landscape, and many digital marketers are struggling to understand their impact. If you’ve noticed unusual patterns in your search traffic, this new SERP feature may be the culprit.
The good news? These...
6 AI Overview Stats You Should Know
Since the full U.S. rollout of Google’s AI Overviews (AIOs) in May 2024, search has undergone one of the largest shifts in recent SEO history. In fact, our data suggests that roughly 30%-50% of keywords trigger AIOs.
AI Overviews aren’t just a trend in the broader landscape...
Synapse Launches Synapse Labs to Drive Innovation in AI-Powered Performance Marketing
BOSTON, MA — June 02, 2025 — Synapse, a performance marketing agency specializing in paid search, SEO, social media advertising, and analytics, today announced the launch of Synapse Labs, a new internal initiative designed to keep the firm—and its clients—at the forefront of...
Synapse Announces Exciting Client Offer: Free Puppies for All New Clients!
Boston, MA – April 1, 2025 – Synapse, a leading performance marketing agency, has just announced an unexpected and heartwarming offer: they’re giving away free puppies to all new clients! Starting April 1st, the agency is taking customer care to the next level with an...
What is Connected TV (CTV) Advertising and How Does it Work?
When you think of TV advertising, you may think of traditional linear TV advertising. You might picture paying hefty sums for a Super Bowl spot, relying on probabilistic attribution models, and hoping users convert. However, with 80.7 million U.S. households expected to cut...
Integrating SEO and Social Media Strategy: Looking Beyond Google in 2025
As the digital marketing landscape continues to evolve, social media platforms are gaining traction in search. When considering search engine optimization (SEO), it may be time to reevaluate search behaviors and adjust SEO strategies accordingly.
Should we reconsider...
