Synapse Announces New Office Space in Newton, MA
Newton, MA – August 7, 2019 – Synapse SEM, a specialized performance marketing agency, announced today they have relocated their Massachusetts office to Washington Street in Newton. This move is part of a 2019 initiative to build more collaboration and foster a greater sense...
Synapse SEM Announces Partnership with Revenue Architects
Boston, MA – May 28, 2019 – Synapse SEM, a specialized performance marketing firm, announced today a new partnership with Revenue Architects a marketing and sales integration company. This partnership will allow Synapse to provide its clients with best-in-class design and...
The 2019 SEM Agency Guide: How to Choose the Right SEM Partner
The 2019 Guide to Choosing the Right SEM Partner
Choosing the wrong SEM partner can cost you significant time, money and effort. And choosing a partner isn’t easy; even if you’ve received a referral from a friend or colleague, you’ll still be wondering whether that agency...
Synapse SEM Announces 7th Consecutive Year of Growth
Boston, MA – January 21, 2018 – Synapse SEM, a specialized search engine marketing firm, announced year-over-year revenue growth for its seventh consecutive year. Coming off its most successful year yet, the agency has now grown every year since its inception in 2011.
The...
How the AdWords Budget Update is Impacting Advertisers
Back in October Google announced they were making some changes, and campaigns would now be eligible to spend up to twice their daily budget. Here we discuss the background on that change, feedback from around the industry, and how it has impacted Synapse clients.
The...
How Blockchain Tech Will Disrupt the Digital Marketing Industry
If you’ve had any sort of insight into tech over the past year, you’ve probably heard of blockchain technology. If you don’t know, blockchain powers Bitcoin, but it is not Bitcoin, nor is it strictly related to currency. Its explosive growth has lead people to start thinking...
Google Launches Automated Call Extensions on Mobile
One of the more recent updates within Google AdWords is automated call extensions for landing pages that prominently feature phone numbers. This update was announced in early January, and just rolled out last month. As many advertisers were notified, the update by Google is...
Are Slow Site Load Times Crippling Your Digital Marketing Programs?
Sluggish site load times are a core finding on over 50% of the Technical SEO audits we perform for our clients. When we present our clients the data and show them Google’s Page Speed Insights, we’re often asked, “Is it worth investing to improve these load times?”.
Even in a...
4 Considerations When Determining Your PPC and SEO Budgets
One of the most common questions that arises in the world of digital marketing is, ‘how do I most effectively allocate my digital marketing budget?’ This question comes up frequently amongst our clients, and unfortunately there is no cut and dry response. The answer to this...
What You Need to Know About Google’s Expanded Text Ads
In our latest blog post regarding expanded text ads (ETAs), we talked about the expected outcomes of running expanded text ads within your campaigns. Now that we’ve had these ads live for a few months for several of our clients, we found some surprising results and...
