Synapse Launches Synapse Labs to Drive Innovation in AI-Powered Performance Marketing
BOSTON, MA — June 02, 2025 — Synapse, a performance marketing agency specializing in paid search, SEO, social media advertising, and analytics, today announced the launch of Synapse Labs, a new internal initiative designed to keep the firm—and its clients—at the forefront of...
Synapse Announces Exciting Client Offer: Free Puppies for All New Clients!
Boston, MA – April 1, 2025 – Synapse, a leading performance marketing agency, has just announced an unexpected and heartwarming offer: they’re giving away free puppies to all new clients! Starting April 1st, the agency is taking customer care to the next level with an...
7 Excel Formulas to Make Paid Search Easier
In the world of Pay-Per-Click (PPC) advertising, digital marketers are constantly managing data, optimizing ad copy, and creating reports.
The Evolution of Google Ads Match Types
In the realm of online advertising, Google Ads has long been a cornerstone for businesses seeking to connect with their target audience through Pay-Per-Click (PPC) campaigns. Over time, Google has continually refined its advertising platform, including the evolution of match...
How to Export Google Analytics Data to BigQuery
Google has announced that Universal Analytics will be sunsetting on July 1, 2023. Per their website, “On July 1, 2023, standard Universal Analytics properties will no longer process data.” On top of the challenge of learning an entirely new analytics platform in GA4, digital...
How to Avoid Sampling When Exporting Universal Analytics Data
Synopsis: Options are limited if you’re looking to avoid sampling when exporting your historical universal analytics data in preparation of the migration to GA4. Our new tool, the Analytics Data Extractor (ADE), reliably and accurately extracts, stores and visualizes your...
How to Use Impression Share to Project PPC Budget
PPC advertising budgets can be one of the most difficult tasks for marketers to figure out as there are many factors affecting this decision. But don’t worry, Synapse is here to help. While it may seem daunting, there are a number of valuable (yet often overlooked) metrics...
The 2023 Guide: How to Choose the Right Performance Marketing Agency
2023 Agency Guide
HOW TO CHOOSE THE RIGHT PERFORMANCE MARKETING AGENCY
Get the ultimate list of questions to ask potential performance marketing partners during the evaluation/RFP process. This guide covers important topics such as:
Whether you should work with a...
Synapse Launches New Social Impact Program
Boston, MA – February 24, 2022 – Synapse SEM, a leading performance marketing firm, announced today the launch of their new social impact program, the Synapse Giveback Program. This program is designed to raise funds for high-impact not-for-profits as well as assist local...
Google Commits $340m in Google Ads Credits to SMBs – Are you Eligible?
In late March, Google published an article stating that they are committing $800m to support SMBs and crisis response, $340m of which will be provided to SMBs in the form of Google Ads credits. Google provided further details regarding these funds on April 20th, and we...
