Synapse SEM Launches New Content Writing Services

Boston—May 14, 2012— Synapse SEM is pleased to announce that it will be offering content writing services to existing and prospective Synapse clients starting June 1st.  Synapse SEM, known for its comprehensive SEO audits and consulting services, identified a growing need for writing services among existing and prospective clients.  As co-founder Paul Benson stated, “When we first engage with a new client, one of the first steps is conducting a thorough SEO audit to identify gaps between existing content and required content based on the targeted keyword set.  The issue is that once we identify multiple pages that need to be created, there typically isn’t a dedicated client resource who can act on our recommendations.  Our goal is to remove the content writing burden from our clients’ shoulders, and create compelling, market-appropriate content focused on increasing conversions and improving ROI.”

In addition to writing high quality content for new products and services, Synapse SEM will also be generating content for blog posts, white papers, case studies, email marketing campaigns, press releases, and other materials as needed.  “Our goal is to meet the evolving needs of our clients and provide them with as much value as possible” said company co-founder Mark Casali.  “Compelling content can be a powerful tool to increase online performance, and we want to make sure our clients are leveraging this opportunity to its fullest potential.”

About Synapse SEM
Synapse SEM is a full service online marketing firm that leverages robust data analysis and statistics to provide its clients with deeper insights and uncover otherwise overlooked opportunities.  With core competencies in paid search advertising, search engine optimization, social media marketing, mobile advertising and conversion optimization, the company develops, implements, and executes online marketing strategies focused on maximizing its clients’ ROI.  Leveraging proprietary data analysis techniques and experienced subject matter experts, the agency is committed to achieving unparalleled results and providing the highest quality of service to its clients.  For more information on Synapse SEM, LLC, call 781-591-0752 or visit