Top 5 AI SEO Tools of 2023 (+ How to Use AI for SEO and Content Marketing)
No matter where you stand on AI, it’s no longer something we can ignore. In 2022 alone, AI companies received $1.37 billion in venture capital — which is more than in the previous five years combined. And businesses are taking note. According to a recent survey from IBM, 77...
What is Structured Data (and Schema Markup) and What Can it Mean for SEO?
Google, Bing, and other major search engines have been encouraging webmasters to use structured data for years now. Still, only 17 percent of marketers are using structured data markup on their websites today. With incentives like enriched organic search results, it’s a...
Putting Mobile-First: A Guide to Google’s Mobile-First Indexing in 2019
Today, consumers are putting mobile first. Increasingly (and habitually), more of us are turning to our smartphones during moments of need – to ask a question, find a solution, reach a local business, and even to book travel or search for a new home. According to Google, 96...
SEO in an Age of High Quality Content: Google’s Updated Search Quality Guidelines & E-A-T-ing Your Way to Great Content
In both March and April 2018, Google made broad updates to their core algorithm. Then, on August 1, 2018, yet another core algorithm update – the so-called “Medic” update – was rolled out. What did they all have in common? SEO pros like Glenn Gabe speculate these algo updates...
A Year in Review: Google Algorithm Updates That Affected Your SEO in 2017
***March 2018 Update: During the weekend of March 9, 2018, Google rolled out a “broad core algorithm update,” which doesn’t happen every day. Older, major algorithm updates like Panda, for example, are now part of Google’s core algorithm. Google has...
Using Data to Drive Your Content Marketing Strategy
When most people think “content,” they think “creative.” I know I did. Coming from a creative writing background, I was a firm believer that the best content was driven by out-of-the-box thinking and a convincing storyline. I knew that to be the best, to stand out,...
7 SEO Mistakes Dropping You Down the SERP
Search engine optimization (SEO) is a critical asset to any inbound marketing strategy. A sound approach to SEO will land you strong rankings, relevant search traffic, as well as leads and sales. According to industry experts, 70 percent of users today choose to click on the...
6 Rookie SEO Mistakes Bringing Down Your Content Marketing Strategy
Business owners, CMOs, marketing VPs – step up to the plate. If your website is falling below page one in Google, or struggling to rank at all, you may feel like your digital marketing efforts are at a loss. You may be losing quality traffic and qualified leads or sales to...
Landing the Featured Snippets Spot in Google
Since its inception, Google has tried to satisfy searchers’ intent and deliver the most streamlined user experience. And with each update, each algorithm, each new feature, the search engine superstar gets closer to the mark.
Featured Snippets, first introduced back in 2014,...
How to Drive Brand Engagement through Facebook Ads
Facebook is becoming too big to ignore. The social media giant trumps all other social channels with more than 1.65 billion active users each month. Over 66 percent of these users log into Facebook on a daily basis. Each user spends an average of 21 minutes on Facebook...
