Synapse’s New Reporting and Analytics Capabilities
Synapse Announces Enhanced Reporting and Analytics Capabilities
Synapse is excited to announce that it has made significant upgrades to its reporting and analytics capabilities. Earlier this year, the agency partnered with Funnel.io, a marketing intelligence platform, to...
Broad Match Modifier is Changing, What Now?
In February 2021 Google announced that they will be changing the matching behavior of broad match modifier in favor of an updated version of phrase match, which began to take place in mid-February. In July 2021, you will no longer be able to create broad match modified...
Average Position is Gone, Now What?
As I’m sure you know by now, Google Ads retired one of their original metrics (average position) back in September of 2019. This was a significant change, as many advertisers found average position to be a critical metric during optimization efforts. For some, average...
How to Perform a Proper PPC Competitor Analysis
You’ll often hear that a little healthy competition is a good thing for your business. It certainly doesn’t feel that way when you look at your Google Ads campaign and see your CPCs have almost tripled in the past week and you have no idea why. You might be scratching your...
How to Build a Better PPC Spend Tracker
Whether you are on the agency or client side, two of the most important aspects of PPC management are budget management and identifying significant performance fluctuations in real-time (e.g. spend doubled from the prior day unexpectedly). Unfortunately, there aren’t many...
Starting Fresh: Rethinking PPC Ad Copy Testing Pt. 2
In one of our previous articles, we discussed two approaches to ad copy testing; impression split testing and optimize for conversion rotation testing.
To summarize, impression split testing is done to deliver the same number of impressions to each ad in the test. This is...
Starting Fresh: Rethinking PPC Ad Copy Testing
If you are like us, then you can appreciate how useful AdWords can be to determine the right message to distribute to your customers. Ad copy testing is an important component of optimizing your campaigns and should be done regularly. The question is, what is the best way to...
3 Keys to Improve Your PPC Lead Quality
PPC can be a truly remarkable sales channel. Nowhere else are you able to target hand-raisers with such precision. With paid search, someone actually tells you I want “this” and as marketers, it’s our job to provide them with information to help meet their need. If your...
Enhanced CPC vs. Manual Bidding Test
Many search marketers may be afraid to admit it, but we aren’t always perfect. There are always some things that can be done better but great search marketers know when to admit these faults and allow for a little help. Recently we learned that Google AdWords had recently...
The Ins and Outs of Competitor Keyword Bidding for PPC
One of the greatest things about PPC is that if there is a query with enough search volume, you can likely bid on it. Not only that, but you can have your brand showing front and center on a search engine results page for that query as well. That is just one of the benefits...
