Synapse SEM is led by company founders Mark Casali and Paul Benson.
Mark and Paul bring a wealth of experience in the online marketing, finance, and consulting fields to better advise the management of your company. Their approach is to translate complex data analysis into meaningful opportunities and strategic recommendations.
Mark began his career in the financial industry where he served as a registered CPA and consultant for Cohn Reznick, one of the largest accounting firms in the country. With a strong financial background, Mark brings a unique data-focused perspective to the SEM industry.
As company Co-founder, he serves as a financial advisor to all Synapse clients by ensuring that the strategies maximize results where they matter most—the bottom line. He is also experienced in statistical and financial modeling to help identify otherwise unexposed opportunities for clients.
Mark is a graduate of Babson in Wellesley Massachusetts. At Babson, Mark earned a Bachelor of Science Degree, magna cum laude, in Business Management, and achieved a Master’s Degree, summa cum laude, in the Science of Accounting at the F.W. Olin Graduate School. Mark has over five years in the SEM industry and is now co-teaching a search engine marketing course at Babson College.