Synapse Blog
Check Out Google’s Newly Launched Beta: Expanded Text Ads
In the latest shake-up in the world of AdWords, Google rolled out a closed beta for expanded text ads starting in Q2...
How Removing Silos Between Your Marketing And Technical Teams Can Help You Succeed In The SEM Space.
Search Engines are becoming smarter. Google, for instance, has recently shifted their model from connecting users to...
Attribution Intro With Visual IQ CMO Bill Muller
Cross-channel attribution is a hot topic these days. We’ve been asked by many clients recently what they need...
Why First Click Attribution is Critical For E-Commerce Companies
Picture yourself searching online for that special, “stand out” birthday gift for your dad, who is not exactly easy...
4 Ways the Removal of Right-Hand Rail Ads Impacts PPC
In late February of this year, Google confirmed that they will no longer be serving PPC ads in the right hand rail...
Blogging Trends for Business Owners in 2016
Blogging has evolved greatly since its emergence in the 90s. What started simply as a lifecasting outlet for...
