Synapse Blog
4 Considerations When Determining Your PPC and SEO Budgets
One of the most common questions that arises in the world of digital marketing is, ‘how do I most effectively...
6 Rookie SEO Mistakes Bringing Down Your Content Marketing Strategy
Business owners, CMOs, marketing VPs – step up to the plate. If your website is falling below page one in Google,...
Enhanced CPC vs. Manual Bidding Test
Many search marketers may be afraid to admit it, but we aren’t always perfect. There are always some things that can...
How to Grow Your RLSA Campaigns with Similar Audiences
If you are a Google advertiser you have, without a doubt, been plagued with the client’s request of “How do we grow...
The Impact of Google’s Latest Mobile Updates
Earlier in August, Google unveiled multiple changes to their mobile market that will significantly impact overall...
The Ins and Outs of Competitor Keyword Bidding for PPC
One of the greatest things about PPC is that if there is a query with enough search volume, you can likely bid on...
