Synapse Launches Synapse Labs to Drive Innovation in AI-Powered Performance Marketing
BOSTON, MA — June 02, 2025 — Synapse, a performance marketing agency specializing in paid search, SEO, social media...
Synapse Announces Exciting Client Offer: Free Puppies for All New Clients!
Boston, MA – April 1, 2025 – Synapse, a leading performance marketing agency, has just announced an unexpected and...
7 Excel Formulas to Make Paid Search Easier
In the world of Pay-Per-Click (PPC) advertising, digital marketers are constantly managing data, optimizing ad copy,...
The Evolution of Google Ads Match Types
In the realm of online advertising, Google Ads has long been a cornerstone for businesses seeking to connect with...
How to Export Google Analytics Data to BigQuery
Google has announced that Universal Analytics will be sunsetting on July 1, 2023. Per their website, “On July 1,...
How to Avoid Sampling When Exporting Universal Analytics Data
Synopsis: Options are limited if you’re looking to avoid sampling when exporting your historical universal analytics...
How to Use Impression Share to Project PPC Budget
PPC advertising budgets can be one of the most difficult tasks for marketers to figure out as there are many factors...
