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Author: Sara Burgess
May 3, 2023
by
Sara Burgess
Blog
Top 5 AI SEO Tools of 2023 (+ How to Use AI for SEO and Content Marketing)
No matter where you stand on AI, it’s no longer something we can ignore. In 2022 alone, AI companies received $1.37...
August 13, 2019
by
Sara Burgess
Blog
What is Structured Data (and Schema Markup) and What Can it Mean for SEO?
Google, Bing, and other major search engines have been encouraging webmasters to use structured data for years now....
February 11, 2019
by
Sara Burgess
Blog
Putting Mobile-First: A Guide to Google’s Mobile-First Indexing in 2019
Today, consumers are putting mobile first. Increasingly (and habitually), more of us are turning to our smartphones...
October 26, 2018
by
Sara Burgess
Blog
SEO in an Age of High Quality Content: Google’s Updated Search Quality Guidelines & E-A-T-ing Your Way to Great Content
In both March and April 2018, Google made broad updates to their core algorithm. Then, on August 1, 2018, yet...
March 23, 2018
by
Sara Burgess
Blog
A Year in Review: Google Algorithm Updates That Affected Your SEO in 2017
***March 2018 Update: During the weekend of March 9, 2018, Google rolled out a “broad core algorithm...
August 7, 2017
by
Sara Burgess
Blog
Using Data to Drive Your Content Marketing Strategy
When most people think “content,” they think “creative.” I know I did. Coming from a creative writing background, I...
April 14, 2017
by
Sara Burgess
Blog
7 SEO Mistakes Dropping You Down the SERP
Search engine optimization (SEO) is a critical asset to any inbound marketing strategy. A sound approach to SEO will...
February 3, 2017
by
Sara Burgess
Blog
6 Rookie SEO Mistakes Bringing Down Your Content Marketing Strategy
Business owners, CMOs, marketing VPs – step up to the plate. If your website is falling below page one in Google,...
September 27, 2016
by
Sara Burgess
Blog
Landing the Featured Snippets Spot in Google
Since its inception, Google has tried to satisfy searchers’ intent and deliver the most streamlined user experience....
June 28, 2016
by
Sara Burgess
Blog
How to Drive Brand Engagement through Facebook Ads
Facebook is becoming too big to ignore. The social media giant trumps all other social channels with more than 1.65...
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