Using GDN for Awareness? Here are 3 More Impactful Strategies
In the B2B marketing world, generating qualified leads is typically the highest priority need. Marketing teams are...
When and How to Use Broad Match Keywords
The landscape of match types across paid search is constantly changing. More recently, Google has pushed users away...
How Much Automation is TOO Much in Google Ads?
It is no secret that the entire world is moving towards a more automated way of life. There are now cars that can...
The Benefits of Investing in B2B Paid Review Sites Like Gartner’s Digital Market
It’s no secret that reviews are pivotal to the success of your business, regardless of the industry. Whether you are...
What to Keep in Mind When Launching a Branded PPC Campaign
One of the most commonly asked questions when presenting a PPC proposal to a new a client is “why should we waste...
How to use Google In-Market Audiences for Search
While the concept of RLSA campaigns (Remarketing Lists for Search Audiences), Customer Match, and Similar Audiences...
Get Ahead of the Game with Google’s New Expanded Text Ad & RSA Updates
Google has recently announced yet another impactful change to their ad format. In 2016, expanded text ads were...
4 Proven Methods to Maximize Your RLSA Efforts and Boost Conversion Rate
In PPC, RLSA campaigns can sometimes be overlooked. Companies often latch on to the idea of flashy image ads to...
4 PPC Remarketing Lists You Should Always be Using
Whether you are a paid search marketer or not, we have all experienced those image ads following us around on almost...
