Sam Wilson
Sam helps SEO and paid social clients grow visibility, engagement, and overall performance, blending traditional approaches with AI-informed strategies. She combines thoughtful planning, creative problem-solving, and clear analysis to turn data into actionable results.
Sam graduated from the University of Michigan in 2022 with a degree in Psychology, earning an academic distinction, and began her career at a fast-paced insurance startup. There, she spent two years bringing TV advertising in-house, managing social media campaigns, and executing SEO initiatives, gaining hands-on experience in high-growth, high-impact marketing environments.
Since joining Synapse in 2024, Sam has expanded her expertise in SEO and paid social, shaping campaigns that help clients expand reach, strengthen engagement, and achieve measurable business results.
When she’s not working, Sam enjoys spending time with her favorite WFH coworker (her cat, Cider) and planning her next trips using an impressively optimized stack of credit card points.