A smiling man with short brown hair, wearing a blue and white checkered shirt, in a bright, modern office environment.
Our Team

Paul Benson

Co-Founder, Managing Director of MA

Paul leads the agency’s growth and service delivery initiatives across the Boston office. He brings more than 20 years of performance marketing experience, shaping strategy for enterprise brands and guiding Synapse’s evolution since its founding.

Before launching Synapse, Paul led strategy and growth for iProspect’s largest clients, including Staples and IAMS, experience that helped form the analytical and results-driven foundation Synapse is known for today. Over the past 14 years, he has helped grow the agency into a trusted partner for clients across industries.

Paul holds a B.S. in Marketing from the University of Rhode Island and an MBA (cum laude) from Babson College.

A fun fact: Paul’s favorite childhood show was MacGyver, and he even named his first dog after him (though they called him Mac).