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Our Team

Jen Casali

Associate Director, Paid Search

Jen leads strategy, performance, and ongoing optimization across Google and Bing campaigns. She applies data-driven insights, continuous testing, and platform expertise to deliver efficient growth and strong ROI for clients across a wide range of industries.

A true Synapse lifer, Jen joined the team after graduating from Boston University with a degree in Mass Communications, and she’s been growing alongside the agency ever since. With 12 years of experience managing high-budget PPC programs, she navigates evolving platforms with both precision and creativity.

Jen has a passion for cooking and recipe creation. Check out @jenerousplates on Instagram.