Resources

Resources and Insights That Drive Growth

Explore insights, success stories, and practical tools to help you make smarter marketing decisions, accelerate progress, and stay ahead in a rapidly changing digital landscape.

A Google search page with upward trending arrows and a globe, illustrating recent changes in search engine results pages.
Blog
November 14, 2025

What Google’s Recent SERP Change Means for Brands and the Future of Search

On September 10th, 2025, Google made a major, but not-immediately-apparent, change to how the SERP is populated. Users likely...
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Filter by:
A digital illustration of a search engine results page with ads, a magnifying glass, and AI icons, highlighting AI's role in
Blog
November 11, 2025

Our POV: How AI Overviews and Multi-Ad Serving are Reshaping Paid Search

AI Overviews Changed SEO, But What About PPC? As our own data and industry data have confirmed, Google AI Overviews (AIOs)...
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Screenshot of the ChatGPT Atlas website featuring a blue background, ChatGPT logo, and download button for macOS.
Blog
October 28, 2025

ChatGPT Atlas Launches Chrome Competitor on MacOS

On October 21, OpenAI launched its long-awaited browser: ChatGPT Atlas. The new browser is a direct competitor to Chrome,...
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how to optimize for ai overviews
Blog
October 7, 2025

How to Rank in AI Overviews: 7 Tips to Reach the Top

The advent of AI Overviews is, without a doubt, the most monumental change we’ve seen in search as we know it. (Well, at...
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A digital illustration of an AI-powered data filtering process with a funnel, charts, and a search interface.
Blog
September 29, 2025

How to Tell If AI Overviews Are Impacting Your Site

Google’s AI Overviews have fundamentally changed the search engine landscape, and many digital marketers are struggling...
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AI Overview Facts
Blog
September 8, 2025

6 AI Overview Stats You Should Know

Since the full U.S. rollout of Google’s AI Overviews (AIOs) in May 2024, search has undergone one of the largest shifts...
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The image features the Synapse logo and the word "synapse" on a pink to coral gradient background.
Blog
June 2, 2025

Synapse Launches Synapse Labs to Drive Innovation in AI-Powered Performance Marketing

BOSTON, MA — June 02, 2025 — Synapse, a performance marketing agency specializing in paid search, SEO, social media advertising,...
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A curious puppy with a black and white face, sitting on gravel inside a green fenced area.
Blog
April 1, 2025

Synapse Announces Exciting Client Offer: Free Puppies for All New Clients!

Boston, MA – April 1, 2025 – Synapse, a leading performance marketing agency, has just announced an unexpected and heartwarming...
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What is ctv advertising
Blog
March 18, 2025

What is Connected TV (CTV) Advertising and How Does it Work?

When you think of TV advertising, you may think of traditional linear TV advertising. You might picture paying hefty sums...
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tiktok seo
Blog
March 14, 2025

Integrating SEO and Social Media Strategy: Looking Beyond Google in 2025

As the digital marketing landscape continues to evolve, social media platforms are gaining traction in search. When considering...
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Synapse is an AI-first performance marketing agency specializing in paid search, SEO,
content marketing, social media, analytics and CRO.

Contact Us

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Massachusetts

24 School Street, 2nd Floor
Boston, MA 02108
(781) 591-0752

Connecticut

(860) 880-8865

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Synapse is an AI-first performance marketing agency specializing in paid search, SEO,
content marketing, social media, analytics and CRO.

Contact Us