Synapse Blog
How to Export Google Analytics Data to BigQuery
Google has announced that Universal Analytics will be sunsetting on July 1, 2023. Per their website, “On July 1,...
How to Avoid Sampling When Exporting Universal Analytics Data
Synopsis: Options are limited if you’re looking to avoid sampling when exporting your historical universal analytics...
How to Use Impression Share to Project PPC Budget
PPC advertising budgets can be one of the most difficult tasks for marketers to figure out as there are many factors...
The Benefits of Investing in B2B Paid Review Sites Like Gartner’s Digital Market
It’s no secret that reviews are pivotal to the success of your business, regardless of the industry. Whether you are...
How the Top Social Platforms are Bending to Gen Z
Move over Millennials, Gen Z is calling the shots now. They may be young, and their purchasing power has yet to be...
How to Prepare Your SEO Strategy for 2023
With roughly 9 billion Google searches happening on a daily basis around the world, it would be an understatement to...
