Synapse Blog
Using GDN for Awareness? Here are 3 More Impactful Strategies
In the B2B marketing world, generating qualified leads is typically the highest priority need. Marketing teams are...
A Marketer’s Guide to Enhanced Conversions
Enhanced conversions for Google Ads has been a recent hot topic in the digital marketing community, but there are...
7 Excel Formulas to Make Paid Search Easier
In the world of Pay-Per-Click (PPC) advertising, digital marketers are constantly managing data, optimizing ad copy,...
4 Best AI Video Generators for Marketing in 2024
As businesses increasingly invest in video content, the numbers speak for themselves. According to HubSpot’s...
A Guide to Google’s Helpful Content Updates
You might ask yourself: “Helpful content? Who’s creating UNhelpful content?” Believe it or not, there are many...
When and How to Use Broad Match Keywords
The landscape of match types across paid search is constantly changing. More recently, Google has pushed users away...
