Synapse Blog
What Google’s Recent SERP Change Means for Brands and the Future of Search
On September 10th, 2025, Google made a major, but not-immediately-apparent, change to how the SERP is populated....
Our POV: How AI Overviews and Multi-Ad Serving are Reshaping Paid Search
AI Overviews Changed SEO, But What About PPC?
As our own data and industry data have confirmed, Google AI Overviews...
ChatGPT Atlas Launches Chrome Competitor on MacOS
ChatGPT Atlas
On October 21, OpenAI launched its long-awaited browser: ChatGPT Atlas. The new browser is a direct...
How to Rank in AI Overviews: 7 Tips to Reach the Top
The advent of AI Overviews is, without a doubt, the most monumental change we’ve seen in search as we know it....
How to Tell If AI Overviews Are Impacting Your Site
Google’s AI Overviews have fundamentally changed the search engine landscape, and many digital marketers are...
6 AI Overview Stats You Should Know
Since the full U.S. rollout of Google’s AI Overviews (AIOs) in May 2024, search has undergone one of the largest...
