Tony Colafrancesco

A digital illustration of a search engine results page with ads, a magnifying glass, and AI icons, highlighting AI's role in

November 11, 2025

Our POV: How AI Overviews and Multi-Ad Serving are Reshaping Paid Search

digital marketing reporting

January 13, 2025

Synapse's New Reporting and Analytics Capabilities

Broad Match Modifier is Changing, What Now?

A red figure stands triumphantly on a podium with arms raised, surrounded by a crowd of blue figures celebrating leadership

Average Position is Gone, Now What?

Two entrepreneurs in suits compete by climbing a mountain and reaching the summit first, each holding a small flag.

August 20, 2019

How to Perform a Proper PPC Competitor Analysis

A detailed daily campaign tracking table displaying metrics like clicks, impressions, CTR, CPC, spend, leads, and CPL for

How to Build a Better PPC Spend Tracker

A blue icon of a computer monitor displaying a line graph with data points.

November 5, 2018

Starting Fresh: Rethinking PPC Ad Copy Testing Pt. 2

A blue icon of a computer monitor displaying a line graph with data points.

Starting Fresh: Rethinking PPC Ad Copy Testing

A close-up of a compass with the word "QUALITY" highlighted at the top, symbolizing focus on quality improvement.

3 Keys to Improve Your PPC Lead Quality

Red blocks spelling "TEST!" are placed on a white computer keyboard.

January 26, 2017

Enhanced CPC vs. Manual Bidding Test

Massachusetts

24 School Street, 2nd Floor
Boston, MA 02108
(781) 591-0752

Connecticut

(860) 880-8865

Synapse is an AI-first performance marketing agency specializing in paid search, SEO, content marketing, social media, analytics and CRO.

Sign up for our newsletter below.

Massachusetts

24 School Street, 2nd Floor
Boston, MA 02108
(781) 591-0752

Connecticut

(860) 880-8865

© Synapse, 2026. All rights reserved.

Sitemap | Privacy Policy

Synapse is an AI-first performance marketing agency specializing in paid search, SEO, content marketing, social media, analytics and CRO.