Consider These Three Things To Succeed with Report Automation
Reporting, some folks refer to it as a necessary evil, and others call it a fundamental tool for business. No matter...Check Out Google’s Newly Launched Beta: Expanded Text Ads
In the latest shake-up in the world of AdWords, Google rolled out a closed beta for expanded text ads starting in Q2...
How Removing Silos Between Your Marketing And Technical Teams Can Help You Succeed In The SEM Space.
Search Engines are becoming smarter. Google, for instance, has recently shifted their model from connecting users to...Attribution Intro With Visual IQ CMO Bill Muller
Cross-channel attribution is a hot topic these days. We’ve been asked by many clients recently what they need...
4 Ways the Removal of Right-Hand Rail Ads Impacts PPC
In late February of this year, Google confirmed that they will no longer be serving PPC ads in the right hand rail...Synapse SEM Forms Strategic Partnership with CohnReznick
GLASTONBURY, CT – March 18, 2016 – Synapse SEM™, a full-service search engine marketing firm with offices in...
2016’s Top Search Engine Marketing Trends
2016 will be a revolutionary year for the digital marketing industry. After a historic 2015, a year in which we saw...How Google Determines Actual CPCs Will Surprise You
OK, so you’ve been investing in PPC advertising for years. You know how your KPIs are performing, and how much...Advanced PPC Series: Your Test Results Can’t Be Trusted
Your Ad Copy Test Results Can’t Be Trusted: A Need-to-Read Article for Search Engine Marketers If you are like us,...
