A Marketer’s Guide to Enhanced Conversions
Enhanced conversions for Google Ads has been a recent hot topic in the digital marketing community, but there are...
UA VS. GA4: A GA4 Guide for Beginners
Are you used to Universal Analytics and dreading learning the new GA4 interface? If you’re unsure of how to jump...Google Ads Experiments: Key Features & Best Practices
It’s no secret that a/b testing is imperative to a successful paid search program—but what does that mean, and what...
GA4 POV: Top 3 Benefits and Challenges
Have you recently migrated to GA4 but are still getting up to speed on the actual differences (the good and the bad)...Your Guide to the Recent Google Ads Targeting Updates
Google Ads has recently announced they will follow suit with Facebook to change the allowed targeting options for...
How to Determine Your Optimal PPC Budget
Many PPC budgets are determined by a company’s overall marketing dollars, but what should you actually spend each...
3 Advanced SEM Targeting Strategies
Strategic targeting in a campaign can have many impactful benefits: increased site traffic, increased conversion...
