How AI is Changing the Web
Download Our AI Search eBook Bundle
We’ve researched and analyzed our client data to compile some of the most comprehensive guides to improving AI visibility.
Learn how AI engines and Google’s AI Overviews formulate their responses, how to measure your brand’s visibility, and discover valuable tactics to improve your site’s performance today.
A Complete Guide to AI Engines. For Marketers, by Marketers.
AI engines, like ChatGPT, represent a fundamental change to the search landscape. These experiences are recommending brands and changing how users consider their options.
For marketing leaders, this shift brings both new opportunities and new challenges. Our new eBook, How AI Engines are Changing the Web, breaks down exactly how AI engines work, what we can measure, and, most importantly, how to gain visibility in these high-value experiences.
Inside, you’ll learn:
- The anatomy of an AI engine response
- The content formats most often cited
- How to optimize your content for AI engines
You’ll learn tips for crafting AI-friendly content and tracking your brand’s presence across AI-generated results.
Whether you’re looking to regain lost traffic, improve AI visibility, or future-proof your search strategy, this eBook gives you the insights and tactics to build an AI-centric SEO strategy.
Download your copy today.
A Complete Guide to AI Overviews. For Marketers, by Marketers.
Google’s AI Overviews are reshaping search: changing how users see information and how brands earn visibility.
For marketing leaders, this shift brings both new opportunities and new challenges. Our new eBook, The Ultimate Guide to Google AI Overviews, breaks down exactly what AI Overviews are, how they work, and, most importantly, how to gain visibility in AIOs.
Inside, you’ll learn:
- The anatomy of an AI Overview
- The content formats most often cited
- How to optimize your content for AIOs
You’ll learn tips for crafting AI-friendly answers and tracking your brand’s presence across AI-generated results.
Whether you’re looking to regain lost traffic, improve AI visibility, or future-proof your search strategy, this eBook gives you the insights and tactics to build an AI-centric SEO strategy.
Download your copy today.















Why Choose us
Synapse At a Glance
We have built one of the strongest teams in the industry to help you tackle your biggest performance marketing challenges and identify new ways to efficiently scale your programs.
We’re consultants, strategists, analysts and tacticians, working together to exceed your goals and expectations.
Synapse has been delivering best-in-class services since 2011.
A diverse client mix across B2B tech, higher ed, e-commerce and more.
Actively managing $8m/month in media across paid search and paid social.
