AI search is reshaping discovery, with many sites already seeing 20–40% YoY organic traffic declines as Google AI Overviews answer queries directly in the SERP.
Our new eBook explores why the outlook for paid search and ads in AI engines may be more optimistic than many marketers expect.
Ads in AI search experiences are quickly becoming the next major shift in digital marketing. As Google AI Overviews expand and platforms like ChatGPT and other AI assistants reshape how users discover information, advertisers face a rapidly evolving landscape.
Inside this eBook, you’ll learn:
If your team relies on search for growth, understanding how advertising will function within AI-driven discovery is becoming essential. This eBook outlines what marketers should expect next and how to prepare their paid media strategies for the future of AI-powered search.
Download your copy today.
We have built one of the strongest teams in the industry to help you tackle your biggest performance marketing challenges and identify new ways to efficiently scale your programs.
We’re consultants, strategists, analysts and tacticians, working together to exceed your goals and expectations.
13+
Year History
Synapse has been delivering
best-in-class services since 2011.
45+
Active Clients
A diverse client mix across B2B tech,
higher ed, e-commerce/retail and more.
$8M
Media Spend
Actively managing $8m/month
in media across paid search and paid social.
24 School Street, 2nd Floor
Boston, MA 02108
(781) 591-0752
(860) 880-8865
Synapse is an AI-first performance marketing agency specializing in paid search, SEO, content marketing, social media, analytics and CRO.
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