AI search is rewriting the rules of organic visibility, with some sites seeing organic blog traffic decline up to 50% year-over-year as AI Overviews, ChatGPT, and Perplexity answer queries directly without the click.
Our new eBook explores why brand mentions are replacing rankings as the new currency of search, and what every performance marketer needs to do differently in 2026.
Performance marketing is undergoing a fundamental shift: from lead generation to brand building. As ChatGPT, Google AI Overviews, and other AI engines synthesize answers without sending clicks, being recommended by an AI experience is becoming more valuable than any organic ranking. Traffic alone no longer defines success.
Inside this eBook, you’ll learn:
If organic search is a meaningful growth channel for your business, understanding how AI engines discover, evaluate, and recommend brands is no longer optional. This eBook outlines the strategic and operational shifts required to maintain visibility, and build a competitive moat, in an AI-first search landscape.
Download your copy today.
We have built one of the strongest teams in the industry to help you tackle your biggest performance marketing challenges and identify new ways to efficiently scale your programs.
We’re consultants, strategists, analysts and tacticians, working together to exceed your goals and expectations.
13+
Year History
Synapse has been delivering
best-in-class services since 2011.
45+
Active Clients
A diverse client mix across B2B tech,
higher ed, e-commerce/retail and more.
$8M
Media Spend
Actively managing $8m/month
in media across paid search and paid social.
24 School Street, 2nd Floor
Boston, MA 02108
(781) 591-0752
(860) 880-8865
Synapse is an AI-first performance marketing agency specializing in paid search, SEO, content marketing, social media, analytics and CRO.
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