AI search is reshaping how prospective students evaluate colleges, yet many New England institutions remain underrepresented in Google’s AI Overviews for their most important programs.
This report breaks down where schools stand today, highlights gaps in visibility, and shows how shifting search behavior, especially among Gen Z, is influencing enrollment decisions.
AI search is rapidly reshaping how prospective students research programs and choose where to enroll. As Google’s AI Overviews expand and Gen Z increasingly relies on AI for decision-making, colleges and universities face a new competitive landscape for visibility and influence.
In this report, you’ll learn:
If your institution depends on search to drive enrollment, understanding how AI is influencing discovery is no longer optional. This report outlines where you stand today and how to strengthen your visibility in AI-driven search experiences.
Download your copy today.
We have built one of the strongest teams in the industry to help you tackle your biggest performance marketing challenges and identify new ways to efficiently scale your programs.
We’re consultants, strategists, analysts and tacticians, working together to exceed your goals and expectations.
13+
Year History
Synapse has been delivering
best-in-class services since 2011.
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Active Clients
A diverse client mix across B2B tech,
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$8M
Media Spend
Actively managing $8m/month
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Synapse is an AI-first performance marketing agency specializing in paid search, SEO, content marketing, social media, analytics and CRO.
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