Articles

Starting Fresh: Rethinking PPC Ad Copy Testing Pt. 2

In one of our previous articles, we discussed two approaches to ad copy testing; impression split testing and optimize for conversion rotation testing. To summarize, impression split testing is done to deliver the same number of impressions to each ad in the test. This is done to allow each ad to have an even opportunity […]

google search quality rater guidelines

SEO in an Age of High Quality Content: Google’s Updated Search Quality Guidelines & E-A-T-ing Your Way to Great Content

In both March and April 2018, Google made broad updates to their core algorithm. Then, on August 1, 2018, yet another core algorithm update – the so-called “Medic” update – was rolled out. What did they all have in common? SEO pros like Glenn Gabe speculate these algo updates all revolved around content quality and […]

google adwords interface update

Google AdWords Has Changed as We Know It

Millions of businesses around the world have relied on Google AdWords.  In July, Google announced that AdWords would soon become unavailable.  In its place would be a more efficient and streamlined interface with an entirely new brand, Google Ads.  Here we will discuss some of the positive and negative changes in the transition to the […]

Get Ahead of the Game with Google’s New Expanded Text Ad & RSA Updates

Google has recently announced yet another impactful change to their ad format. In 2016, expanded text ads were unveiled, essentially revolutionizing the basic paid search ad. With these ads, advertisers were granted a second headline, along with a longer description line of 80 characters. Now, Google has come out again and revealed that the format […]

google seo updates 2017

A Year in Review: Google Algorithm Updates That Affected Your SEO in 2017

***March 2018 Update: During the weekend of March 9, 2018, Google rolled out a “broad core algorithm update,” which doesn’t happen every day. Older, major algorithm updates like Panda, for example, are now part of Google’s core algorithm. Google has yet to provide details of the March 2018 update, however, did leave us with this: “As with any update, […]

google budget update

How the AdWords Budget Update is Impacting Advertisers

Back in October Google announced they were making some changes, and campaigns would now be eligible to spend up to twice their daily budget. Here we discuss the background on that change, feedback from around the industry, and how it has impacted Synapse clients.   The Update: Beginning October 4, 2017, Google announced their AdWords […]