# Synapse > Leading Performance Marketing Agency | Synapse https://www.synapsesem.com/ ## Recent Content - [What Google’s Recent SERP Change Means for Brands and the Future of Search](https://www.synapsesem.com/blog/num-100-serp-change/): In September, Google rolled out an update that broke rank tracking tools and impacted impressions. Learn what changed, and why, today! - [Our POV: How AI Overviews and Multi-Ad Serving are Reshaping Paid Search](https://www.synapsesem.com/blog/how-ai-overviews-and-multi-serving-are-reshaping-ppc/): Discover how Googles AI Overviews and Multi-Ad Serving are redefining paid search. Learn whats changing in the SERP, how PPC strategies are evolving,... - [ChatGPT Atlas Launches Chrome Competitor on MacOS](https://www.synapsesem.com/blog/chatgpt-atlas-launch/): ChatGPT Atlas, OpenAIs new AI-powered browser, merges web browsing with ChatGPTs intelligence. Discover what it means for the future of AI-driven... - [How to Rank in AI Overviews: 7 Tips to Reach the Top](https://www.synapsesem.com/blog/how-to-rank-in-ai-overviews/): The prevalence of AI Overviews is increasing rapidlycan your business keep up? Learn how to rank in AI Overviews and optimize your content for AI. - [How to Tell If AI Overviews Are Impacting Your Site](https://www.synapsesem.com/blog/ai-overview-impact/): Googles AI Overviews are transforming search. Understand their effect on traffic across the funnel and the new KPIs that show real impact. - [6 AI Overview Stats You Should Know](https://www.synapsesem.com/blog/ai-overview-stats-you-should-know/): Explore 6 AI Overview stats from our real-world dataset and uncover what these insights mean for creating and optimizing your AI search strategy. - [Synapse Launches Synapse Labs to Drive Innovation in AI-Powered Performance Marketing](https://www.synapsesem.com/blog/synapse-launches-synapse-labs/): BOSTON, MA June 02, 2025 Synapse, a performance marketing agency specializing in paid search, SEO, social media advertising, and analytics, today... - [Synapse Announces Exciting Client Offer: Free Puppies for All New Clients!](https://www.synapsesem.com/blog/synapse-announces-exciting-client-offer-free-puppies-for-all-new-clients/): Boston, MA April 1, 2025 Synapse, a leading performance marketing agency, has just announced an unexpected and heartwarming offer: theyre giving... - [What is Connected TV (CTV) Advertising and How Does it Work?](https://www.synapsesem.com/blog/what-is-ctv-advertising/): Connected TV offers targeted, interactive ads on smart TVs and devices. Discover the power of CTV advertising and how it can boost your brand's reach. - [Integrating SEO and Social Media Strategy: Looking Beyond Google in 2025](https://www.synapsesem.com/blog/seo-and-social-media-looking-beyond-google/): With the rise of Social SEO, experts should develop holistic social media SEO strategies to improve overall search visibility. Learn how to get... - [The 5 Best Google Ads Scripts in 2025](https://www.synapsesem.com/blog/best-google-ads-scripts/): Google Ads scripts offer a powerful way to automate workflows, optimize campaigns, and uncover insights. Discover our five favorite scripts right now. - [Forums SEO: How Reddit Took Over the SERP and What We Can Learn From Their Conquest](https://www.synapsesem.com/blog/forums-seo-reddit-learnings/): Reddit has become a dominating force across millions of organic SERPs. Discover how they did it and what you can learn from their success. - [How Generative AI is Reshaping SEO](https://www.synapsesem.com/blog/how-generative-ai-is-reshaping-seo/): Discover how generative AI is revolutionizing SEO with refined content strategies, personalized search, and enhanced understanding of user intent. - [Synapse's New Reporting and Analytics Capabilities](https://www.synapsesem.com/blog/synapse-announces-enhanced-reporting-and-analytics-capabilities/): See how Synapses new reporting and analytics capabilities deliver advanced insights, seamless integration, and cutting-edge visualization. Learn more. - [Maximizing ROI: Best Practices for B2B Paid Campaigns on LinkedIn](https://www.synapsesem.com/blog/maximizing-roi-best-practices-for-b2b-paid-campaigns-on-linkedin/): In the fast-paced world of B2B marketing, LinkedIn has emerged as a powerhouse platform for reaching key decision-makers and industry influencers,... - [Using GDN for Awareness? Here are 3 More Impactful Strategies](https://www.synapsesem.com/blog/using-gdn-for-awareness-here-are-3-more-impactful-strategies/): In the B2B marketing world, generating qualified leads is typically the highest priority need. Marketing teams are focused on any lead gen method... - [A Marketer’s Guide to Enhanced Conversions](https://www.synapsesem.com/blog/marketers-guide-to-enhanced-conversions/): Enhanced Conversions are the future of Google Ads conversion tracking, using first-party data to accurately and securely track activity. - [7 Excel Formulas to Make Paid Search Easier](https://www.synapsesem.com/blog/excel-formulas-for-paid-search-marketing/): In the world of Pay-Per-Click (PPC) advertising, digital marketers are constantly managing data, optimizing ad copy, and creating reports. - [4 Best AI Video Generators for Marketing in 2024](https://www.synapsesem.com/blog/4-best-ai-video-generators-for-marketing/): Join us as we dissect the features of each AI video generator, providing you with valuable insights in choosing the best AI video tool for your... - [A Guide to Google’s Helpful Content Updates](https://www.synapsesem.com/blog/what-is-helpful-content/): Google's helpful content updates boost the performance of sites with high-quality content. Learn what makes content helpful with our complete guide! ## Case Studies - [F.W. Webb | Driving PPC Revenue Growth by Prioritizing High-Profit Products](https://www.synapsesem.com/case-studies/fw-webb/): Download PDF - [RealPage | Transforming Paid Media with an Audience-First, Data-Backed Strategy](https://www.synapsesem.com/case-studies/real-page/): Download PDF - [Pri-Med | An Integrated Digital Marketing Approach](https://www.synapsesem.com/case-studies/pri-med/): Download PDF - [Goodwin University | GU Sees Continued Growth in Lead Volume Through Partnership with Synapse](https://www.synapsesem.com/case-studies/goodwin-university/): Download PDF - [Buildium | Leveraging Back-End Data to Scale Paid Search Program](https://www.synapsesem.com/case-studies/buildium/): Download PDF ## Team - [Carleigh Brown](https://www.synapsesem.com/team/carleigh-brown/): Carleigh supports Synapse clients by analyzing performance data, optimizing digital campaigns, and uncovering insights that drive smarter marketing... - [Maxence Bolton](https://www.synapsesem.com/team/maxence-bolton/): Maxence supports Synapse clients across PPC and SEO, optimizing campaigns and strengthening search performance to help clients achieve... - [Shea Rulon](https://www.synapsesem.com/team/shea-rulon/): Shea manages paid search and SEO initiatives at Synapse, overseeing strategy, performance, and ongoing optimization to drive measurable results for... - [Caroline Cole](https://www.synapsesem.com/team/caroline-cole/) - [Isha Liu](https://www.synapsesem.com/team/isha-liu/): Isha supports Synapse clients across PPC, SEO, and digital analytics, with a focus on translating data into thoughtful strategy and ongoing... - [Sarah Young](https://www.synapsesem.com/team/sarah-young/): Sarah supports Synapse clients by analyzing performance data and uncovering insights that drive smarter marketing decisions. She applies her... - [Athena Li](https://www.synapsesem.com/team/athena-li/): Athena supports Synapses SEO and PPC clients by analyzing performance data, optimizing search campaigns, and contributing to content development.... - [Christina Merchant](https://www.synapsesem.com/team/christina-merchant/): Christina supports Synapse clients across PPC, SEO, and analytics, optimizing campaigns, improving search visibility, and translating performance... - [Karen Situ](https://www.synapsesem.com/team/karen-situ/): Karen supports clients across SEO and PPC, blending data and strategy to drive traffic, optimize campaigns, and deliver measurable growth. She... - [Ali Klein](https://www.synapsesem.com/team/ali-klein/): Ali helps SEO and social media clients grow visibility and engagement through strategic content, analytics, and performance-driven campaigns. She... - [Nick Valiton](https://www.synapsesem.com/team/nick-valiton/): Nick leads SEO client partnerships at Synapse while shaping the agencys broader SEO strategy and growth initiatives. As Associate Director of SEO... - [Ally Doucette](https://www.synapsesem.com/team/ally-doucette/): Ally specializes in paid search, reporting, and analytics, overseeing account performance while mentoring and training Synapses junior analysts.... - [Jen Casali](https://www.synapsesem.com/team/jen-casali/): Jen leads strategy, performance, and ongoing optimization across Google and Bing campaigns. She applies data-driven insights, continuous testing,... - [Stacy Hughes](https://www.synapsesem.com/team/stacy-hughes/): Stacy develops data-driven strategies, optimizes content, and leads insights across social channels, elevating brand visibility and accelerating... - [Sara Burgess](https://www.synapsesem.com/team/sara-burgess/): Sara leads strategy across Synapses full SEO portfolio, guiding brands to stay visible in the evolving search landscape while managing a standout... - [Tony Colafrancesco](https://www.synapsesem.com/team/tony-colafrancesco/): Tony leads Synapses Client Services organization, guiding our channel teams and integrated analytics and technology functions to deliver growth,... - [Mark Casali](https://www.synapsesem.com/team/mark-casali/): Mark partners with clients to design, implement, and optimize lead-generation and customer-acquisition strategies that drive measurable growth.... - [Paul Benson](https://www.synapsesem.com/team/paul-benson/): Paul leads the agencys growth and service delivery initiatives across the Boston office. He brings more than 20 years of performance marketing... ## Key Pages - [Dashboard Demo](https://www.synapsesem.com/dashboard-demo/): GET A DEMO See the AI Dashboard in Action Today! Our custom built AI dashboards enable marketing teams to discover their brand's visibility across AI... - [Privacy Policy](https://www.synapsesem.com/privacy-policy/): This Privacy Policy describes Our policies and procedures on the collection, use and disclosure of Your information when You use the Service and... - [Sitemap](https://www.synapsesem.com/sitemap/) - [Ultimate Guide to AI eBook Overviews for 2025](https://www.synapsesem.com/ai-ebook-bundle-lp/): Weve researched and analyzed our client data to compile one of the most comprehensive guides to ranking in AI Overviews. Download today! - [The Synapse AI eBook Bundle](https://www.synapsesem.com/ai-ultimate-guide-bundle-2025-lp/): Thank you for requesting our AI search eBook bundle. Please find links to download each eBook below. We have built one of the strongest teams in... - [Thank You](https://www.synapsesem.com/thank-you/): Thank you for contacting us! We appreciate your message and will get back to you shortly. - [Ultimate Guide to AI Overviews For 2025](https://www.synapsesem.com/ai-overview-ultimate-guide-2025-lp/): Weve researched and analyzed our client data to compile one of the most comprehensive guides to ranking in AI Overviews. Download today! - [Ultimate Guide to AI Engine Overviews For 2025](https://www.synapsesem.com/ai-engine-ultimate-guide-2025-lp/): Weve researched and analyzed our client data to compile one of the most comprehensive guides to ranking in AI Overviews. Download today! - [eBooks](https://www.synapsesem.com/ebooks/): Access Synapse eBooks for deep, practical insights that help you make smarter marketing decisions and drive results. - [Free AI Overview Visibility Audit](https://www.synapsesem.com/ai-visibility-audit/): Have questions or want to collaborate? Contact Synapse today and discover how we help clients turn strategy into performance and consistently... - [Our Work](https://www.synapsesem.com/case-studies/): Great teams get results with Synapse. Discover who uses Synapse. - [Thank You - Free SEO Audit](https://www.synapsesem.com/thank-you-free-seo-audit/): Thank you for contacting us! We appreciate your message and will get back to you shortly. - [AI Ad Revolution eBook - Landing Page](https://www.synapsesem.com/ai-ad-revolution-ebook-lp/): AI search is reshaping discovery, with many sites already seeing 2040% YoY organic traffic declines as Google AI Overviews answer queries directly... - [Unsubscribe](https://www.synapsesem.com/unsubscribe/): You have been unsubscribed from this email sequence. - [2026 SEO Trends eBook - Landing Page](https://www.synapsesem.com/2026-seo-trends-ebook/): AI search is rewriting the rules of organic visibility, with some sites seeing organic blog traffic decline up to 50% year-over-year as AI... - [2026 PPC Trends eBook - Landing Page](https://www.synapsesem.com/2026-ppc-trends-ebook/): Paid Search is being rewritten by AI, from multi-ad serving and AI Overviews to Performance Max, AI Max, and the public launch of ChatGPT Ads.... - [Higher Ed Industry Dashboard](https://www.synapsesem.com/2026-higher-ed-dashboard/): AI search is reshaping how prospective students evaluate colleges, yet many New England institutions remain underrepresented in Googles AI... - [Higher Ed Industry Report - Landing Page](https://www.synapsesem.com/2026-higher-ed-industry-report/): AI search is reshaping how prospective students evaluate colleges, yet many New England institutions remain underrepresented in Googles AI... - [Higher Ed Dash/Report Multi-Download](https://www.synapsesem.com/2026-higher-ed-report-dashboard-access/): A comprehensive walkthrough of our data and key findings, with actionable next steps you can employ this week. Visit our Looker dashboard featuring... - [Blog](https://www.synapsesem.com/blog/): Discover expert insights on SEO, paid search, analytics, and AI-driven marketing. Explore the Synapse digital marketing blog.